A woman dressed in black turns out to be Lady Luck. She drives a motorboat and arrives at a pier where good luck befalls each person she walks by. She then arrives at a couple seated on a bench; the guy is playing a California Lottery scratchers game. Lady Luck blows upon his game card and with his last scratch he reveals a jackpot icon. Todd Field directed via Smuggler for agency David&Goliath.
Credits
Client California Lottery Agency David&Goliath, El Segundo, Calif. David Angelo, founder/chief creative officer; Colin Jeffery, executive creative director/managing partner; Mark Monteiro, creative director/copywriter; John Davis, Eron Broughton, creative directors/art directors; Shaun Wright, art director; Peter Hughes, copywriter; Kristen Knape, strategic planning director; Carol Lombard, managing director of broadcast production; Christopher Coleman, executive producer; Josh Crick, digital director; Robert Boucher, director of digital delivery and technology; Erica Tremblay, Michael Karney, digital producers; Ardon Hall, developer. Production Smuggler, bicoastal/international Todd Field, director; Patrick Milling Smith, Brian Carmody, partners/exec producers; Lisa Rich, COO; Shannon Jones, bidding producer; Andrew Colon, head of production; Cory Berg, producer. Editorial Spinach Pete Koob, editor; Michael Weiss, assistant editor; Jonathan Carpio, producer. Visual Effects Eight VFX Baptiste Andrieux, Shira Boardman, exec producers; Philip Ineno, VFX lead; Satoshi Ozecki, Joe Chiao, Anthony Petitti, Flame artists; Denis Gaulthier, Houdini artist; Michael Shores, producer; Evan Kantor, coordinator. Post Company 3. Sean Coleman, colorist. Music Human Sound Design/Audio Post Mix Barking Owl.
ScreenWork Categories:Commercial
Screenwork Type:Best Work
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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