A woman dressed in black turns out to be Lady Luck. She drives a motorboat and arrives at a pier where good luck befalls each person she walks by. She then arrives at a couple seated on a bench; the guy is playing a California Lottery scratchers game. Lady Luck blows upon his game card and with his last scratch he reveals a jackpot icon. Todd Field directed via Smuggler for agency David&Goliath.
Client California Lottery Agency David&Goliath, El Segundo, Calif. David Angelo, founder/chief creative officer; Colin Jeffery, executive creative director/managing partner; Mark Monteiro, creative director/copywriter; John Davis, Eron Broughton, creative directors/art directors; Shaun Wright, art director; Peter Hughes, copywriter; Kristen Knape, strategic planning director; Carol Lombard, managing director of broadcast production; Christopher Coleman, executive producer; Josh Crick, digital director; Robert Boucher, director of digital delivery and technology; Erica Tremblay, Michael Karney, digital producers; Ardon Hall, developer. Production Smuggler, bicoastal/international Todd Field, director; Patrick Milling Smith, Brian Carmody, partners/exec producers; Lisa Rich, COO; Shannon Jones, bidding producer; Andrew Colon, head of production; Cory Berg, producer. Editorial Spinach Pete Koob, editor; Michael Weiss, assistant editor; Jonathan Carpio, producer. Visual Effects Eight VFX Baptiste Andrieux, Shira Boardman, exec producers; Philip Ineno, VFX lead; Satoshi Ozecki, Joe Chiao, Anthony Petitti, Flame artists; Denis Gaulthier, Houdini artist; Michael Shores, producer; Evan Kantor, coordinator. Post Company 3. Sean Coleman, colorist. Music Human Sound Design/Audio Post Mix Barking Owl.
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
Read More