A woman dressed in black turns out to be Lady Luck. She drives a motorboat and arrives at a pier where good luck befalls each person she walks by. She then arrives at a couple seated on a bench; the guy is playing a California Lottery scratchers game. Lady Luck blows upon his game card and with his last scratch he reveals a jackpot icon. Todd Field directed via Smuggler for agency David&Goliath.
Credits
Client California Lottery Agency David&Goliath, El Segundo, Calif. David Angelo, founder/chief creative officer; Colin Jeffery, executive creative director/managing partner; Mark Monteiro, creative director/copywriter; John Davis, Eron Broughton, creative directors/art directors; Shaun Wright, art director; Peter Hughes, copywriter; Kristen Knape, strategic planning director; Carol Lombard, managing director of broadcast production; Christopher Coleman, executive producer; Josh Crick, digital director; Robert Boucher, director of digital delivery and technology; Erica Tremblay, Michael Karney, digital producers; Ardon Hall, developer. Production Smuggler, bicoastal/international Todd Field, director; Patrick Milling Smith, Brian Carmody, partners/exec producers; Lisa Rich, COO; Shannon Jones, bidding producer; Andrew Colon, head of production; Cory Berg, producer. Editorial Spinach Pete Koob, editor; Michael Weiss, assistant editor; Jonathan Carpio, producer. Visual Effects Eight VFX Baptiste Andrieux, Shira Boardman, exec producers; Philip Ineno, VFX lead; Satoshi Ozecki, Joe Chiao, Anthony Petitti, Flame artists; Denis Gaulthier, Houdini artist; Michael Shores, producer; Evan Kantor, coordinator. Post Company 3. Sean Coleman, colorist. Music Human Sound Design/Audio Post Mix Barking Owl.
ScreenWork Categories:Commercial
Screenwork Type:Best Work
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
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