A woman dressed in black turns out to be Lady Luck. She drives a motorboat and arrives at a pier where good luck befalls each person she walks by. She then arrives at a couple seated on a bench; the guy is playing a California Lottery scratchers game. Lady Luck blows upon his game card and with his last scratch he reveals a jackpot icon. Todd Field directed via Smuggler for agency David&Goliath.
Credits
Client California Lottery Agency David&Goliath, El Segundo, Calif. David Angelo, founder/chief creative officer; Colin Jeffery, executive creative director/managing partner; Mark Monteiro, creative director/copywriter; John Davis, Eron Broughton, creative directors/art directors; Shaun Wright, art director; Peter Hughes, copywriter; Kristen Knape, strategic planning director; Carol Lombard, managing director of broadcast production; Christopher Coleman, executive producer; Josh Crick, digital director; Robert Boucher, director of digital delivery and technology; Erica Tremblay, Michael Karney, digital producers; Ardon Hall, developer. Production Smuggler, bicoastal/international Todd Field, director; Patrick Milling Smith, Brian Carmody, partners/exec producers; Lisa Rich, COO; Shannon Jones, bidding producer; Andrew Colon, head of production; Cory Berg, producer. Editorial Spinach Pete Koob, editor; Michael Weiss, assistant editor; Jonathan Carpio, producer. Visual Effects Eight VFX Baptiste Andrieux, Shira Boardman, exec producers; Philip Ineno, VFX lead; Satoshi Ozecki, Joe Chiao, Anthony Petitti, Flame artists; Denis Gaulthier, Houdini artist; Michael Shores, producer; Evan Kantor, coordinator. Post Company 3. Sean Coleman, colorist. Music Human Sound Design/Audio Post Mix Barking Owl.
ScreenWork Categories:Commercial
Screenwork Type:Best Work
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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