Zylight, a manufacturer of innovative LED lighting solutions, will demonstrate its F8 LED Fresnel product line, including the new F8-200, at 2015 Cine Gear Expo Los Angeles, which runs June 5-6. Compact for field use, the F8-200 delivers the brightness of a 2,000-watt Tungsten or 400-watt HMI fixture, but can be powered by AC or two 14.4V standard Gold Mount or V-Mount batteries. Zylight will be located in the USHIO America booth (S310).
Built on the same chassis as Zylight’s award-winning F8-100, the F8-200 includes an active cooling system and collapses to less than five inches thick for easy transport. The portable F8-200 can also be powered by AC adapter and used as part of a studio lighting grid.
“With the F8-200, location shooting just got a lot brighter and a lot cooler. We can’t wait to demonstrate our new light for the film and video professionals at Cine Gear,” said Joe Arnao, president of Zylight. “The F8-200 doesn’t generate the heat of a typical HMI, and our quantum dot technology provides a very natural and balanced light source.”
Both the F8-200 and F8-100 feature an adjustable beam spread (16-70 degrees), Zylight’s patented focusing system for spot and flood operations, and an eight-inch SCHOTT glass lens for single shadow traditional Fresnel beam shaping. Both F8s also have a high CRI (color rendering index) as well as a high TLCI (Television Lighting Consistency Index).
With built-in DMX and ZyLink wireless technology, F8s can be linked with multiple Zylights for simultaneous remote control. Both lights are available in tungsten (3200K) or daylight (5600K) versions, ship with barn doors and yoke mount, and are water resistant (IP54) for use in challenging conditions. The F8-100, which draws only 90 watts but has close to the light output of a traditional 1,000-watt Fresnel, is available now. The F8-200 will be available in late summer.
Zylight will also demonstrate its Newz on-camera LED light, which delivers a soft but punchy light that complements skin tones. The variable white light includes brightness settings from tungsten to daylight, and its unique articulated arm design and custom barn doors offer easy height and angle adjustments. The Newz has an MSRP of $429 and will be available in July.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More