Zulu Alpha Kilo has hired two new creative directors and two strategy directors.
On the creative front, Gerald Kugler and Rodger Eyre join from Juniper Park/TBWA where they were most recently group creative directors. Prior to the merger of Juniper Park and TBWA, the pair were executive creative directors at TBWA where they oversaw notable campaigns such as Gatorade’s “Sledge Hockey” and Nissan’s “Back in the game” documentary. They spent six years running Nissan, creating the “Conquer All Conditions” campaign, which recently earned them a Gold Cassie award in the “Sustained Success’ category in 2016. Throughout their careers, their work has won Cannes Lions, One Show, Communication Arts, Clios, and Marketing awards. Prior to TBWA, they’ve worked at Crispin, Porter & Bogusky, Roche Macaulay, BBDO and ACLC.
They will report into Zulu’s chief creative officer and founder, Zak Mroueh. Kugler and Eyre will join a diverse creative team which includes six other creative directors.
In addition to the hires on the creative team, Zulu strengthened the strategy team by adding two strategy directors, Laura Kim and Tim Hopkins.
Kim joins Zulu from Leo Burnett Chicago and its innovation group, Farmhouse. Kim has worked with such clients as Pfizer, Visa, McDonald¹s, Samsung and Dunkin’ Donuts. Her strategic skillset combines cognitive psychology, trend analysis, and research. Prior to Burnett, she worked at SapientNitro.
Hopkins joins Zulu from Grey London where he lead strategy across some of Grey’s global clients and was a founding director of Grey Response. He has 20 years’ experience in brand, integrated, and transactional marketing with clients such as Vodafone, Volvo and Marks & Spencer.
Future Craft Launches Under The Aegis of EP Johnny Parker; Shop Forges Alliance With U.K.’s OB42
Executive producer Johnny Parker has launched Future Craft, a content production studio which opens with a directorial roster that includes Brennan Stasiewicz, Henry Mason, We the Grimshaws, Kai Kurve, Sune Sorensen, Tim Hamilton, Jennifer Roberts, Little Village, Marcus Lundin, and Shaunoh Wilson.
Parker had been at the helm of production company Hey Baby which after eight years in business has been reimagined as Future Craft, with an expansion into branded content including long-from, experiential and photography alongside and integrated with advertising campaigns. Central to this evolution is Future Craft’s partnership with OB42, a U.K. production shop headed by the sr. management team of Otis Bell and Clancie Brennan. Via their strategic alliance, Future Craft and OB42 will share talent resources and develop projects for both the U.S. and Europe.
Parker said, “Future Craft was built on creating a home for some of the most talented creatives in the industry. Forthcoming global partnerships will redefine the lines between commercial and entertainment storytelling. I can’t wait to usher Future Craft into the here and now.”
OB42’s managing director Brennan said, “Johnny’s reputation in the industry came highly recommended to Otis and I, and we are thrilled to share the same vision. Future Craft’s roster complements our strategy for pursuing more narrative led advertising while leaning into more emotional and human campaigns that resonate with a wider audience. We have already collaborated on numerous productions and look forward to many more.”
Future Craft’s strategic alliance with OB42 and its parent company 42 fosters cross-pollination between advertising and branded entertainment, with a widened talent pool for... Read More