Zulu Alpha Kilo in Toronto has just brought on The Martin Agency’s award-winning digital talent Marcelo Mariano as associate creative director. At The Martin Agency, Mariano worked on notable projects such as "DeleteToFeed" for Land O’Lakes and Oreo Colorfilled. The Oreo project was highlighted in specialized media and awards as one of the most creative projects in e-commerce and pack customization.
“Mariano bring a wealth of innovative digital thinking which further strengthens an already strong group of thinkers,” said Zak Mroueh, CCO and founder of Zulu Alpha Kilo.
Mariano started his career in Brazil, working at agency DM9DDB. Mariano’s work has been awarded by Cannes, One Show, Webby Awards, and the FWA. In 2008, he won a Gold Lion in the Young Lions Cyber Competition at the Cannes Festival. At Zulu, Mariano will partner with Zulu CD Jon Webber.
“I’m really proud to be part of an agency with such a strong creative DNA and culture. I’ve always loved Canada and Zulu is an agency I’ve admired for a long time,” said Mariano.
The hire comes on the heels of Zulu winning its first U.S. AOR assignment for New York-based Wink, the DIY smart home platform with over 2.3 million devices connected.
Blake Lively Is Sued By Crisis Specialist In Latest “It Ends With Us” Litigation
A Texas crisis communications specialist has sued Blake Lively for defamation after the actor pulled him into her legal fight with co-star and director Justin Baldoni over their film, "It Ends With Us."
Jed Wallace and his company, Street Relations, filed the $7 million lawsuit in federal court in Texas on Tuesday. It says he had nothing to do with any campaign to harm Lively's reputation as she alleged in a court filing.
Wallace is not among the defendants in Lively's federal lawsuit against Baldoni, his production company and publicists, in which she alleges sexual and other harassment during the production and a campaign to smear her after it. The crisis specialist is named in the court papers and the New York Times story published on the day the series of legal battles began in December when Lively filed a complaint.
Lively's lawyers said in a statement that Wallace's lawsuit "is not just a publicity stunt."
"It is transparent retaliation in response to allegations contained within a sexual harassment and retaliation complaint that Ms. Lively filed with the California Civil Rights Department," the statement said. "While this lawsuit will be dismissed, we are pleased that Mr. Wallace has finally emerged from the shadows, and that he too will be held accountable in federal court."
In a filing last week in Hays County, Texas, that seeks a deposition from Wallace, Lively alleges he was used by publicists working with Baldoni to weaponize "a digital army around the country, including in New York and Los Angeles, to create, seed, manipulate, and advance disparaging content that appeared to be authentic on social media platforms and internet chat forums."
Wallace's lawsuit says neither he nor his company "had anything to do... Read More