Zulu Alpha Kilo has promoted Andrea Por, Christina Roche, Marco Buchar and Michael Romaniuk to associate creative director, and Sterling Hall to resource director. The moves come on the heels of new business wins, a string of international accolades and a commitment to groom and grow talent from within.
Por joined Zulu in 2017 after winning Zulu’s inaugural Employeeship competition. Roche joined Zulu later that year to work with Por. In their time at the agency, Por and Roche have worked on award-winning campaigns across multiple clients, including “Trigger Change” for the Coalition for Gun Control, One Show’s call for entries, “Smile Cookie” for Tim Hortons, and “Star in AR” for Young People’s Theatre, the first-ever series of mini-plays to live entirely as Instagram filters. Most recently, they created “The Micropedia of Microaggressions”, which has garnered accolades at virtually every top tier show, including a One Show Fusion pencil, D&AD pencil, two Cannes lions and Design Best of Show at this year’s Marketing Awards.
Romaniuk was hired on the spot in 2018 after showing up at the agency dressed as a “FedEx/FedUp with spec” courier. Buchar joined the same year with a different partner. In 2020, Romaniuk and Buchar paired up to create such notable work as “Green Screen Shirt” for Harry Rosen, Goldfish’s “Focus Faceoff Lens,” “Sound of Spending” for Interac, and “Orders of Sacrifice” for the Royal Canadian Legion which recently won them a D&AD pencil.
According to agency founder and CCO Zak Mroueh, great work only happens when you have great planning and resource management. Hall, who originally joined Zulu as resource manager, was also promoted to resource director. With a string of major international creative accolades over the past two years, Hall is credited with improving the agency’s process and “clearing the path for creative teams” to work their magic and deliver big results for the indie shop’s clients.
Mroueh added, “It’s nice to see talent grow from within our walls and move to the next level in their careers. These promotions are well-earned. All five of them are integral parts of the agency and consistently go above and beyond to make us better.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More