Agency promotes Janis Middleton to SVP, exec director of multicultural & inclusion strategy, Mindy Adams to SVP, ECD, head of Tampa office
Independent creative and media company 22Squared has hired Zamile Vilakazi as its head of production. She will oversee both the 22Squared Atlanta and Tampa offices' expanding production teams and corresponding production work. She brings expertise producing integrated campaigns for household brands including Adidas, L’Oreal, ESPN and Target. Aside from her most recent tenure at Havas agency Arnold as its head of integrated production, she’s held freelance executive producer roles at ad agencies including TBWAChiatDay, Wieden+Kennedy, 72andSunny, Saatchi & Saatchi, Barton F. Graf, and Mother. She’s created notable work including Walmart’s Cannes Lions winning Oscar campaign and adidas’ “Here to Create Change” campaign featuring Billie Jean King for the 2018 US Open.
“Zamile is one of the most prolific, creative, driven producers I have ever met. Her body of work clearly speaks for itself. But what ultimately drew us to her was her deep understanding that the things she makes can have a profound effect on people’s lives” said 22Squared chief creative officer Matt O’Rourke.
Additionally 22Squared has promoted Janis Middleton to SVP, executive director of multicultural and inclusion strategy, and Tampa-based Mindy Adams to SVP, executive creator director and head of the agency’s Florida office.
Further, 22Squared has promoted six other women to officership, three being women of color. In 2020, excluding the expansion of its new parent company Guided by Good and portfolio companies, the agency has grown by 60 new employees, including 18.52% Black employees. As part of its August 2020 diversity report, women made up 71% of the employee roster, and 62% of senior leadership.
Middleton, Adams
Prior to her promotion, Middleton served as head of the agency’s diversity and inclusion program and strategy lead. She has pioneered both internal and client-side DEI initiatives and campaigns. Further, Janis will sit at the executive level across 22Squared parent company Guided by Good and its portfolio of companies, Trade School and Dendro.
Fifteen-year agency creative director Adams has been upped to SVP, executive creative director, and also head of 22Squared’s Tampa, FL office where 120 staff work. Adams joined the agency in 2005 as a copywriter, honing her craft in everything from broadcast to social activations. She has a love for emerging media and purpose-driven communication, and an expertise in building engaging, award-winning stories. Adams is a natural leader and mentor of her teams, the work and client partnerships.
22Squared clients include Baskin-Robbins, the NAACP Atlanta Chapter, the Ad Council, Advent Health and Publix Super Markets, The agency will continue to expand its employee roster and promote from within as it announces new client wins and practice areas in early 2021.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More