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    Zambezi Makes 5 Key Hires, Including Creative Director Matt Sherman

    By SHOOTUpdated:No Comments6494 Views
    Zambezi's (bottom row, l-r) Dalit Zagorin, Diego Sorrento, (middle row, l-r) Matt Sherman, Ting Teng and (top upper right) Goran Krstic.
    LOS ANGELES --

    Independent creative agency Zambezi has made five key hires across its creative and strategy departments: Creative director Matt Sherman, sr. art director Goran Krstic, sr. copywriter Diego Sarmiento, sr. designer Ting Teng, and strategy director Dalit Zagorin.
     
    Sherman brings over 15 years of creative and leadership experience to Zambezi. He previously held senior creative positions at Deutsch, David&Goliath, and Mullen, and led efforts for brands, including Volkswagen, Kia Motors, ESPN, LG Mobile, California State Lottery, Acura and Chipotle. His work has been honored by D&AD, Cannes, Clios, and The One Show.
     
    Sr. art director Krstic will work primarily with client Experience Kissimmee. His “human first” approach, combining design and concept, has driven award-winning work for clients, including Adidas, Nike, Under Armour, Microsoft, Garage Magazine, Jägermeister, PayPal and MTV, at agencies Crispin Porter+Bogusky, Campbell Ewald, Opperman Weiss, and David&Goliath. Some of Krstic’s most notable work includes developing Under Armour’s first-ever store and retail theater experience in Shanghai, as well as the PayPal “Local Selects” campaign, which received top honors at Cannes Lions, LIA, and The One Show. 
     
    As sr. copywriter, Sarmiento will also work primarily with Experience Kissimmee. Before joining Zambezi, Sarmiento spent time at Brooklyn Brothers in New York City, Ogilvy, and Mullen, and created work for clients including IBM, lululemon, Remy Martin, Babybel, Barnes & Noble and VH1. His IBM Watson “Hidden Portraits” campaign was shortlisted at Cannes. 
     
    As sr. designer, Teng will lead design efforts across all Zambezi clients. A native of Auckland, Teng moved to LA in 2017, and spearheaded digital and visual design work for agencies, including Something Massive and TBWA/Media Arts Lab, and brands, such as Fisher-Price, Singapore Air, and Apple. She also co-founded the brand strategy and marketing consultancy firm, Assembly. Her work was honored by the New Zealand Direct Marketing awards for excellence in strategy, direct response, not-for-profit, media, and social media for clients Cyber Insurance, Sour Patch Kids, New Zealand Blood Service, and Inspiring Ltd for “Stoptober.” 
     
    As strategy director, Zagorin will work closely with Zambezi’s creative and media teams, and lead related strategic efforts. Before joining Zambezi, Zagorin served as associate strategy director at Conill Advertising, where she led brand planning and development for clients like Toyota and Tundra’s World Cup campaign. Earlier in her career, Dalit served as a sr. strategist at Deutsch, where she oversaw work for Dr. Pepper, Snapple, Taco Bell, Foster Farmers; and Dlatino, Deutsch’s multicultural arm. 

    Gavin Lester continues as Zambezi partner/chief creative officer.

    Category:News
    Tags:Diego SarmientoGoran KrsticMatt ShermanTing TengZambezi



    Imposter Signs Viral Dancer and Filmmaker David Vu

    Wednesday, December 4, 2024

    Viral filmmaker, dancer and choreographer David Vu, has joined Imposter’s roster for U.S. representation.

    Vu rose to fame after his dance videos went viral on TikTok--most notably, his choreography for Doja Cat’s “Get into It (Yuh),” which became one of the biggest viral trends of 2021, and the 15-second cutdown of his Pop Smoke “AP” choreography. Prioritizing simplicity, collaboration, and distinctiveness, he inspired a chain reaction of user participation.

    Drawing audiences deeper into surreal worlds through creative use of framing, Vu choreographed, directed, and starred in his own video for Lil Simz, “Gorilla”--which brought in 1.5 million plays after being reposted by the rapper herself--and played with movement and VFX for Hillari’s “New Beginnings.” He caught the attention of Caviar London, where he offered up his combination of discipline and creative instincts to artists and brands, being asked to recreate his “Gorilla” video in a commercial for aromatherapy brand, ripple+ home, and directing the music video for CamelPhat and Nadia Ali’s “Endlessly.”

    Avtar Kay, managing director and EP at Imposter, said, “We’re ecstatic to welcome David Vu to the Imposter family! His ability to blend movement with cinematic storytelling is something really special, and we can’t wait to share that fresh perspective with everyone. David’s background as a dancer and choreographer lends to his filmmaking style, which incorporates dynamic choreography, precision, and stunning, immersive visuals that pull you right in. He has developed a unique cinematic voice that merges the art of movement with texture, space, and emotion. His innovative approach is exactly what we need to push the boundaries of visual storytelling... Read More

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