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    Zach Gallagher named director of digital strategy at Deutsch LA

    By SHOOTUpdated:No Comments554 Views
    LOS ANGELES --

    Deutsch LA has hired Zach Gallagher to serve as executive VP, director of digital strategy, a new role at the agency. Gallagher will begin at Deutsch next week and report directly to Jeffrey Blish, chief strategic officer.

    Over the course of his 18 year career in digital marketing, Gallagher has developed digital, social, commerce and CRM strategies for brands, including Virgin Atlantic, Toyota, Coca-Cola, American Express, Old Spice, Nike, Facebook and Sony, giving him experience in identifying brand and business problems—and opportunities to solve them—across many categories. 

    Most recently Gallagher led the Interactive, social and data strategy disciplines at Wieden+Kennedy in Portland, Ore. Before joining W+K in 2011, he was general manager of the IPG Emerging Media Lab in LA.

    “Being able to work under Jeffrey Blish and [chief digital officer] Winston Binch to bring the best integrated strategic thinking to the table is sort of the dream scenario,” said Gallagher. “And the pressure to feed inspiration and opportunities to creative and design talent like Matt O’Rourke, Jerome Austria and Nathan Iverson is what strategists live for. I can’t wait to get started.”

    Gallagher is best known for his work at TBWAChiatDay developing the strategy behind the Pepsi Refresh Project and more recently for building the social practice at W+K, winning social AOR duties for Coca-Cola, Powerade, Velveeta, Herbal Essences and others.




    The End of The “Rust” Criminal Case Against Alec Baldwin May Unlock A Civil Lawsuit

    Tuesday, December 24, 2024

    The conclusion of a criminal case against Alec Baldwin in the fatal shooting of a cinematographer clears the way for a related civil lawsuit by relatives of the deceased woman and efforts to depose the actor under oath, attorneys for plaintiffs in the civil suit said Tuesday.

    At a news conference in Los Angeles, victims' rights attorney Gloria Allred said that the parents and younger sister of deceased cinematographer Halyna Hutchins were disappointed that prosecutors won't appeal the dismissal of an involuntary manslaughter charge against Baldwin. The criminal charge against Baldwin was dismissed halfway through trial in July on allegations that police and prosecutors withheld evidence from the defense.

    Hutchins died shortly after being wounded during a rehearsal in the movie "Rust" in October 2021 at a film-set ranch on the outskirts of Santa Fe, New Mexico.

    Baldwin, the lead actor and coproducer, was pointing a pistol at Hutchins when it discharged, killing Hutchins and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.

    Allred said Hutchins' relatives are determined to pursue damages and compensation from Baldwin and "Rust" producers in New Mexico civil court, and want Baldwin to answer questions under oath in the proceedings. Hutchins' widower and son previously reached a separate legal settlement.

    "With the withdrawal that was made public yesterday, we are now able to proceed with our civil case," Allred said. "Clearly, the rights of Alec Baldwin were protected, but the due process rights of the victims — Halyna Hutchins and her parents and her sister — were violated."

    Allred said she's ready to prove that Hutchins had a close relationship... Read More

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