Jessica Dierauer has been promoted to executive producer of music and creative content at Young & Rubicam, New York. Reporting to Lora Schulson and Nathy Aviram, co-executive directors of content production, Dierauer will be responsible for everything related to music–from licensing tracks and hiring composers, to creating new opportunities for Y&R’s clients throughout the entertainment industry.
She previously served as executive content producer for Y&R New York where for the past two years she has produced and executed integrated campaigns, websites, new media applications and events for clients like LG, Office Depot and Malaria No More. In 2010, Dierauer produced Y&R’s music seminar at the Cannes Lions Festival, which featured influential musicians Trevor Horn and Thomas Dolby, and New Yorker music critic Sasha Frere-Jones.
“As music and brands continue to become more closely aligned, this creates a stronger need for musical specialists within an agency,” said Jane Barratt, president of Y&R New York. “Music has always been one of Jessica’s favorite parts of the production process. She’s paired bands like The Brazilian Girls with Axe and James Pants with Levi’s. Her strong connections in the music, entertainment and production industries will no doubt bring great opportunities to current and potential clients.”
Prior to Y&R, Dierauer was senior producer at Bartle Bogle Hegarty, N.Y.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More