Juan Charvet has joined Y&R New York as director of experience strategy. In this newly created role, Charvet reports to chief strategy officer Dick de Lange, who joined Y&R in October from R/GA. Charvet arrives at the agency shortly after the hire of Leslie Sims as its chief creative officer, and is the latest appointment by Y&R president Jim Radosevic.
Charvet brings to Y&R a mix of experience in technology, digital strategy, process methodology, user experience and business strategy. Most recently, he spent two years as a technical director at 360i, leading teams of experience designers, developers, content strategists and more for clients including Canon USA, Mondelez International and Ben & Jerry’s. Prior to that, Charvet was associate technology director at frog, where he counseled clients including GE, the Comcast Corporation, and Bloomberg L.P. with technology research, solution architecture, digital strategy and end-to-end implementation management. He previously worked as lead developer, technology at Y&R sister agency VML and executed digital components of Y&R campaigns including Xerox’s “Real Business” and LG’s “Give it a Ponder.”
Charvet has also contributed his talents as a consultant, designer and developer to a variety of companies, including Red Tettemer, Imaginary Forces, and I-SITE, Inc.
Y&R New York works with an array of consumer and B to B clients, including Campbell’s, Dell, Hillshire Brands, Land Rover, Optum, Pepperidge Farm, Xerox and a number of healthcare and pharmaceutical brands.
