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    Y&R Expects More For Ford Motor

    By SHOOT StaffUpdated:No Comments1466 Views
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    CLIENT

    Ford Motor Company of Canada.

    PRODUCTION CO.

    Cinélande Et Associés, Montreal.

    Jean-Marc Piché, director; Barry Parrell, DP; Alex Sliman, executive producer; Michi Lepik-Stahl, producer. Shot on location in Toronto and Montreal.

    AGENCY

    Young & Rubicam Canada,

    Toronto and Montreal.

    John Farquhar, president/chief executive officer; Marc Melanson and Ian Kiar, associate creative directors; Alexandre Gadoua, copywriter; François Vallancourt, art director; Diane Kirk, producer.

    EDITORIAL

    Flashcut, Toronto.

    Chris Parkens, editor.

    POST

    Command Post Toybox, Toronto.

    Elaine Ford, colorist.

    Manta Digital Sound and Picture, Toronto.

    Mike Moray, online editor.

    AUDIO POST

    Manta Digital Sound and Picture.

    Richard Benoit, engineer.

    MUSIC

    Rosnick MacKinnon, Toronto.

    Steve Webster, composer, "Umbrella" and "Pink Bike"; Guido Luciani, composer, "Pink Bike"; Steve MacKinnon, arranger.

    THE SPOTS

    The :60 "Umbrella" features a series of vignettes that tie the brand and personality of each of Ford’s products under one theme and tag line: "Time to change your expectations. What you need in a car comes out of what you need in life." In "Pink Bike" (:30), a young boy, who is stuck riding his sister’s bicycle until his birthday, places the bike in the driveway behind the family’s Ford Windstar, hoping for it to be run over. Thanks to Ford’s "reverse senses system," mom stops in time, much to the boy’s chagrin. The ad closes with the tag, "Ideal for life’s little hazards."

    "Umbrella" broke July 12; "Pike Bike" began airing July 2.

    Category:ScreenWork



    “Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit

    Thursday, November 28, 2024

    Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?

    That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.

    "It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."

    "Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.

    "It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."

    The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.

    "It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."

    The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More

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