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    Y&R Brands Lives For Jaguar X-Type

    By SHOOT StaffUpdated:No Comments1496 Views
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    CLIENT

    Jaguar Cars North America/

    Jaguar X-Type.

    PRODUCTION CO.

    GearHead, Vancouver, B.C.

    Juergen Bollmeyer, director; Stefan Austmeyer, DP; Marc Dubé executive producer/line producer. Shot on location in Munich, Germany, and Solden and Kaunertal, Austria.

    AGENCY

    Young & Rubicam Brands, Irvine, Calif.

    John Doyle, executive creative director; Rich Siegel, group creative director; Frauke Tiemann, associate creative director/art director, "Tunnel"; Kerry Krasts, copywriter, "Tunnel"; Rich Pass, associate creative director/art director, "Tag" and "Grip"; Kenny Lee, associate creative director/copywriter, "Tag" and "Grip"; Betsy Schoenfeld, producer.

    EDITORIAL

    Spot Welders, Venice, Calif.

    Michael Heldman, editor, "Tunnel"; Scott Chestnut, editor, "Tag" and "Grip"; Brian Jones, assistant editor; Mike Goble, executive producer.

    POST

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist; Missy Papageorge, producer.

    R!OT, Santa Monica.

    Jason Frank, online editor.

    VISUAL EFFECTS

    Digital Domain, Venice.

    Fred Raimondi, visual effects supervisor; Stefan Gaillot, Flame compositor.

    AUDIO POST

    Lime, Santa Monica.

    Loren Silber, mixer.

    MUSIC

    Sean Callery, Los Angeles.

    Sean Callery, composer.

    SOUND DESIGN

    Mit Out Sound/M.O.S., Sausalito, Calif.

    Ren Klyce, sound designer.

    THE SPOTS

    "Tunnel" (:60/:30) opens on a man covertly stepping from a European urban street into a 2004 Jaguar X-Type. Suddenly, a cluster of police vehicles begin pursuing the Jag as it exits the city and navigates a snow-covered mountain pass. One of the police cars skids out of control, unable to maneuver along the treacherous terrain. The Jaguar enters a tunnel, and the spot cuts to the passageway’s exit. The police cars suddenly drive out of the tunnel, but the Jag is nowhere in sight. Inside the tunnel, the Jaguar is shown clinging to the ceiling, having escaped its pursuers. A super appears: "Lives for: supernatural grip," followed by the tagline, "Born to perform." In "Tag," a man carrying a thermal igloo pack walks through a blinding white alpine snow meadow. He gets into his Jaguar X-Type and navigates the roads down the mountain. Onscreen text reads, "Born with: permanent all wheel drive." The :30 then shows a European courtyard where a young couple sits in a plaza restaurant enjoying coffee. Suddenly, the Jaguar pulls up, its passenger side window slides down, and the male coffee drinker gets beaned with a snowball. The text concludes, "Lives for: missions accomplished." And "Grip" (:30) shows a man driving his X-Type up a steep mountain in the dead of winter. He makes it up to the top and takes in the gorgeous scenery at 15,000 feet. "Born with: permanent all wheel drive," reads the super. The man then decides to get out of the vehicle and enjoy the view, but leaving the sure-footed Jaguar may not have been the best idea, as he slips on the icy surface and falls on his stylish rear end. "Lives for: holding its ground," the super says.

    Spots broke Feb. 2.

    Category:ScreenWork



    Daniel Craig Embraced Openness For Role In Director Luca Guadagnino’s “Queer”

    Tuesday, November 26, 2024

    Daniel Craig is sitting in the restaurant of the Carlyle Hotel talking about how easy it can be to close yourself off to new experiences.

    "We get older and maybe out of fear, we want to control the way we are in our lives. And I think it's sort of the enemy of art," Craig says. "You have to push against it. Whether you have success or not is irrelevant, but you have to try to push against it."

    Craig, relaxed and unshaven, has the look of someone who has freed himself of a too snug tuxedo. Part of the abiding tension of his tenure as James Bond was this evident wrestling with the constraints that came along with it. Any such strains, though, would seem now to be completely out the window.

    Since exiting that role, Craig, 56, has seemed eager to push himself in new directions. He performed "Macbeth" on Broadway. His drawling detective Benoit Blanc ("Halle Berry!") stole the show in "Glass Onion: A Knives Out Mystery." And now, Craig gives arguably his most transformative performance as the William S. Burroughs avatar Lee in Luca Guadagnino's tender tale of love and longing in postwar Mexico City, "Queer."

    Since the movie's Venice Film Festival premiere, it's been one of the fall's most talked about performances — for its explicit sex scenes, for its vulnerability and for its extremely un-007-ness.

    "The role, they say, must have been a challenge or 'You're so brave to do this,'" Craig said in a recent interview alongside Guadagnino. "I kind of go, 'Eh, not really.' It's why I get up in the morning."

    In "Queer," which A24 releases Wednesday in theaters, Craig again plays a well-traveled, sharply dressed, cocktail-drinking man. But the similarities with his most famous role stop there. Lee is an American expat living in 1950s... Read More

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