YouTube hopes to convert more amateur videographers into capitalists as it strives to show more advertising on its Web site and reverse years of uninterrupted losses.
The Internet’s top video channel will try to widen participation in a 20-month-old advertising program by actively recruiting the makers of widely watched clips.
The more aggressive approach announced Tuesday is a switch from YouTube’s previous practice of waiting for video makers to apply to the ad program.
The strategy hasn’t been profitable for YouTube so far – something that the site’s owner, Internet search leader Google Inc., wants to change.
After buying YouTube for $1.76 billion in late 2006, Mountain View-based Google initially focused on luring more people to the video site.
As the recession squeezed Google, the emphasis this year shifted to making money, prompting YouTube to explore new ways to show ads alongside more of the millions of clips clicked on its site each day.
YouTube won’t allow advertising without the consent of a video maker, largely to avoid legal fights over who has the right to profit from the work.
That policy means YouTube needs to persuade more video makers to allow ads. Toward that end, YouTube will try to quickly identify videos with a big following and then contact the owners of the clips about advertising opportunities.
YouTube expects the solicitations to boost the number of advertising partners from the thousands to the tens of thousands, said Tom Pickett, the video site’s director of online sales and operations.
It probably won’t require much arm twisting, given that the video owners get most of the revenue from the ads accompanying their clips. Google won’t specify how much it pays each of its ad partners, though it typically ranges anywhere from 70 percent to 90 percent of the revenue.
Review: Director Bong Joon Ho’s “Mickey 17” Starring Robert Pattinson
So you think YOUR job is bad?
Sorry if we seem to be lacking empathy here. But however crummy you think your 9-5 routine is, it'll never be as bad as Robert Pattinson's in Bong Joon Ho's "Mickey 17" — nor will any job, on Earth or any planet, approach this level of misery.
Mickey, you see, is an "Expendable," and by this we don't mean he's a cast member in yet another sequel to Sylvester Stallone's tired band of mercenaries ("Expend17ables"?). No, even worse! He's literally expendable, in that his job description requires that he die, over and over, in the worst possible ways, only to be "reprinted" once again as the next Mickey.
And from here stems the good news, besides the excellent Pattinson, whom we hope got hazard pay, about Bong's hotly anticipated follow-up to "Parasite." There's creativity to spare, and much of it surrounds the ways he finds for his lead character to expire — again and again.
The bad news, besides, well, all the death, is that much of this film devolves into narrative chaos, bloat and excess. In so many ways, the always inventive Bong just doesn't know where to stop. It hardly seems a surprise that the sci-fi novel, by Edward Ashton, he's adapting here is called "Mickey7" — Bong decided to add 10 more Mickeys.
The first act, though, is crackling. We begin with Mickey lying alone at the bottom of a crevasse, having barely survived a fall. It is the year 2058, and he's part of a colonizing expedition from Earth to a far-off planet. He's surely about to die. In fact, the outcome is so expected that his friend Timo (Steven Yeun), staring down the crevasse, asks casually: "Haven't you died yet?"
How did Mickey get here? We flash back to Earth, where Mickey and Timo ran afoul of a villainous loan... Read More