Hollywood’s biggest annual advertisement for itself — the Academy Awards broadcast — now can carry commercials for movies themselves.
The Academy of Motion Picture Arts and Sciences board voted to allow commercials for movies to air on the Oscar telecast for the first time starting with the Feb. 22 ceremony on ABC, academy spokeswoman Leslie Unger said Wednesday.
The vote Tuesday night lifts a ban on movie advertising that had been in place since the Oscars hit the airwaves in the early 1950s.
“This is an opportunity for there to be more entertainment content about movies in a show that’s celebrating movies,” Unger said.
The new rules will allow one spot per movie distributor during the Oscar show, and they must not have aired elsewhere previously. Commercials can promote only movies opening no earlier than the end of April, two months after the Oscars.
Studios also will not be allowed to use the terms Academy Awards or Oscars in them, and the commercials can promote only one movie, not a slate of films.
The ad ban had been in place for appearance’s sake, so viewers would not get the impression that studios paying for commercial time had any direct role in picking Oscar winners.
Oscar recipients are chosen through balloting by the 6,000-member academy, which includes actors, directors, writers, studio executives and other Hollywood professionals.
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More