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    Young & Laramore adds four to creative team

    By SHOOTUpdated:No Comments1821 Views
    INDIANAPOLIS --

    Ad agency Young & Laramore has added four new members to its creative team: Shaunta Butler as motion and experience designer; Mitchell Brown as designer; Sam Mirpoorian as video content editor; and Taylor DeVault as community manager.

    Butler was previously a design coach at Nuvu Studio in Cambridge, Mass, as well as a visual director at Gimmick Studios in Sommerville, Mass. She will work across Y&L brands Newfields, Louisville Slugger and Speedway Convenience Stores.

    Brown previously worked at JSBD. At Y&L he will work on Brizo and Upland Brewing Company.

    Mirpoorian will work on Y&L clients Newfields, High &  Mighty and American Standard. He has won various awards throughout his career, including: the Grand Prize Winner of the Indiana Spotlight, and his work has been featured in multiple film festivals including the Heartland Film Festival, the Napa Valley Film Festival, Colorado Environmental Film Festival and 9Film Fest.

    DeVault was previously content manager at St. Vincent Healthcare and will work on Y&L’s High & Mighty, Louisville Slugger and Papa John’s clients.

    Tags:Mitchell BrownSam MirporrianShaunta ButlerTaylor DeVaultYoung & Laramore



    “Sonic the Hedgehog 3” Tops Weekend Box Office

    Sunday, December 22, 2024

    In the holiday season battle of big-budget family movies, Paramount Pictures' "Sonic the Hedgehog 3" sped past the Walt Disney Co.'s "Mufasa: The Lion King" to take the top spot at the box office ahead of the lucrative Christmas corridor in theaters.

    "Sonic the Hedgehog 3" debuted with $62 million in ticket sales over the weekend, according to studio estimates. With strong reviews (86% fresh on Rotten Tomatoes) and a high score from audiences (an "A" on CinemaScore), "Sonic 3" is well positioned to be the top choice in cinemas during the busiest moviegoing period of the year.

    It was telling of some wider trends that "Sonic 3" — made for $122 million — bested one of Disney's top properties. Videogame adaptations, once among the most derided movie genres, have emerged as one of the most dependable box office forces in recent years. The two previous "Sonic" movies together grossed more $700 million worldwide and the third installment appears likely to do better than both of them. A fourth "Sonic" movie is already in development.

    "Mufasa," however, was humbled in its opening weekend, with its $35 million in domestic ticket sales coming in notably shy of expectations . The photorealistic "Lion King" prequel even opened wider than "Sonic 3," launching on 4,100 theaters and gobbling up most IMAX screens, compared with 3,761 locations for "Sonic 3."

    Though "Mufasa's" reviews were poor (56% fresh on Rotten Tomatoes), audiences gave it an "A-" CinemaScore.

    "Sonic 3" nearly doubled the haul for "Mufasa," which cost more than $200 million to make. Disney could look to $87.2 million in international sales to help make up the difference. The third "Sonic" will rollout in most overseas markets in the coming weeks.

    In director Jeff... Read More

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