Creative music company MAS (Music & Strategy) has added Yohimbe Sampson as producer and composer.
Throughout his career, Sampson has produced music, gigged with bands, composed for placements, and interpreted client requests for the likes of Rockstar Games, Activision, MTV, Fox Searchlight Pictures, and Disney. As a musician, producer and writer, his music has been featured in Grand Theft Auto, and he prides himself on his bands Meridian Lights and Game Rebellion, playing with the latter at New York music club CBGB’s right before it closed.
Sampson’s musical endeavors have been inspired and informed by his work as a firm community advocate. He has collaborated with community members, trained educators, led corporations in creating systems of accountability, and organized capital improvement projects for affordable housing residents–even earning a “Man of Distinction Award” from the NY Senate.
Sampson commented, “I am inspired by artistic creation, seeing how music exists in public spaces, and moving mountains–and that is what MAS is all about. It appealed to me because it exists in the sweet spot of in-house music making, creative external collaboration, and the magic of connecting clients to great songs. Also, helping to connect and support artists in such a challenging industry is a noble pursuit.”
He added, “For many the music that is placed in sync is the primary source of musical exposure. I want to play a role in holding true to that concept and protect the quality and sophistication of that relationship. Lastly, if possible, I would like to ‘pay it forward’ and place a song from one of the many artists that while growing up helped me see how awesome art and life could be.”
Gabe McDonough, partner, EP and music supervisor at MAS, commented, “The more musicians a music company can have on staff, the better in our view, and Yohimbe’s career so far as music creator and creative problem solver makes him a perfect fit for MAS. In the evolving landscape of music, an employee with a history of solving problems and creating consensus in complex systems sets us up to be even more successful now and in the future”
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More