Creative music company MAS (Music & Strategy) has added Yohimbe Sampson as producer and composer.
Throughout his career, Sampson has produced music, gigged with bands, composed for placements, and interpreted client requests for the likes of Rockstar Games, Activision, MTV, Fox Searchlight Pictures, and Disney. As a musician, producer and writer, his music has been featured in Grand Theft Auto, and he prides himself on his bands Meridian Lights and Game Rebellion, playing with the latter at New York music club CBGB’s right before it closed.
Sampson’s musical endeavors have been inspired and informed by his work as a firm community advocate. He has collaborated with community members, trained educators, led corporations in creating systems of accountability, and organized capital improvement projects for affordable housing residents–even earning a “Man of Distinction Award” from the NY Senate.
Sampson commented, “I am inspired by artistic creation, seeing how music exists in public spaces, and moving mountains–and that is what MAS is all about. It appealed to me because it exists in the sweet spot of in-house music making, creative external collaboration, and the magic of connecting clients to great songs. Also, helping to connect and support artists in such a challenging industry is a noble pursuit.”
He added, “For many the music that is placed in sync is the primary source of musical exposure. I want to play a role in holding true to that concept and protect the quality and sophistication of that relationship. Lastly, if possible, I would like to ‘pay it forward’ and place a song from one of the many artists that while growing up helped me see how awesome art and life could be.”
Gabe McDonough, partner, EP and music supervisor at MAS, commented, “The more musicians a music company can have on staff, the better in our view, and Yohimbe’s career so far as music creator and creative problem solver makes him a perfect fit for MAS. In the evolving landscape of music, an employee with a history of solving problems and creating consensus in complex systems sets us up to be even more successful now and in the future”
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More