CLIENT
Stanley Steemer International.
PRODUCTION CO.
Green Dot Films, Santa Monica.
Brent Thomas, director; Andy Dintenfass, DP; Rick Fishbein, executive producer; Ursula Gabel, producer. Shot at Line 204 Studios, Hollywood.
AGENCY
Young & Laramore, Indianapolis.
Carolyn Hadlock, creative director; Trevor Williams, art director; David Nehamkin, copywriter; Char Loving, executive producer/producer.
EDITORIAL
Channel Z, Minneapolis.
Mike Weldon, editor.
POST
Crash & Sue’s, Minneapolis.
Steve Medin, online editor, "Dishwasher."
Pixel Farm, Minneapolis.
Derek Johnson, online editor, "Natural Disaster"; Dave Sweet, colorist.
AUDIO POST
Echo Boys, Minneapolis.
Ken Chastain, mixer.
SOUND DESIGN
Babble-On, Maples, Minn.
Greg Geitzenauer, sound designer.
THE SPOTS
In "Dishwasher" (:30/:15/:10), a woman loads her machine and walks away. Suddenly, water begins flowing from the washer, flooding her kitchen. A super reads, "Not all floods make the national news." The ad’s tagline: "Living brings it in, we take it out." "Natural Disaster" (:30/:15) features a series of white type on a stark black background, inviting viewers to picture themselves standing in a home, ankle-deep in flood water. Throughout the ad, a news report is heard detailing the weather conditions outside that have led to the disaster inside the house.
Spots broke in May.