CLIENT
Kenmore Elite Side-by-Side Refrigerator.
PRODUCTION CO.
Bravo Zulu, Santa Monica.
John Mastromonaco, director; Scott Buttfield, DP; Ron Hacohen, executive producer; Nancy Hacohen, producer. Shot on location in Los Angeles.
AGENCY
Ogilvy & Mather, Chicago.
Joe Sciarrotta, creative director; Chris Turner, art director; Christine Montaquilla, copywriter; Jan Collins, producer.
EDITORIAL
Red Car, Chicago.
Sean Berringer, editor; Michelle Orzechowski, assistant editor.
POST/VISUAL EFFECTS
Red Car.
Chris Elliot, online editor/compositor.
The Filmworkers Club, Chicago.
Michael Mazur and Lynette Duensing, colorists.
AUDIO POST
Red Car.
Drew Weir, mixer/engineer.
MUSIC
Yessian Music, bicoastal and Farmington Hills, Mich.
Dan Zank and Chris Plansker, composers; Dan Yessian, executive creative director; Brian Yessian, executive producer; Helen Kaye, creative/production; Gerard Smerek, mixer/engineer.
THE SPOT
"Survival" (:30) shows a couple who arrive home from a vacation. While they were gone, the house did not fare too well: a vase is filled with dead flowers, piles of mail sit unopened, and the answering machine is filled with messages. But there is one item that held up during the holiday: the Kenmore Elite Side-by-Side—available at Sears—that kept the fruit as fresh as the day it was picked.
Spot broke in September.