CLIENT
Kimberly-Clark Corp./Cottonelle.
PRODUCTION CO.
Cowboy Films, London.
Simon Delaney, director; Tom McDougal, DP; Robert Bray, executive producer; Wendy Polowin, producer. Shot at Park Royal Studio, London.
AGENCY
J. Walter Thompson, New York.
Mike Campbell, chief creative officer; Robert Wolcott and Patricia Chiono, co-creative directors; Patricia Chiono, art director; Bill Finnegan, executive producer; Stephanie Hirschtritt, assistant producer; Sue Achey, copywriter.
EDITORIAL
Crew Cuts, New York.
Karen Kourtessis, editor; Nikkie Passarella, assistant editor. (Both have since joined The Post Factory, New York.)
POST
Nice Shoes, New York.
Lez Rudge, colorist; Ed Skupeen, online editor.
AUDIO POST
audioEngine, New York.
Bob Giammarco, mixer; Hillary Kew, assistant mixer.
MUSIC
Yessian Music, Farmington Hills, Mich.
Chris Plansker, composer/arranger; Dan Yessian, executive producer; Gerard Smerek, mixer/engineer; Jeremy Berman, creative production services.
THE SPOT
In the :30 "Petting," a Labrador retriever is saved from his master’s heavy-handed affections after the dog pushes a roll of Cottonelle near his owner. The man, who is busy watching television, doesn’t realize the difference in softness between his lab and the Cottonelle.
Spot broke Feb. 17.