CLIENT
DTC.
PRODUCTION CO.
Premiere Heure, Paris.
Paul Vos, director; Olivier Coucol, DP; Steve Horton, executive producer/line producer. Shot on location in Esquel, Argentina.
AGENCY
J. Walter Thompson, New York.
Ed Evangelista, creative director; Scott Davis, art director; Erik Izo, copywriter; Diego Colombo, producer; Jerry Krenach, music producer.
EDITORIAL
The Whitehouse, New York.
Rick Lawley, editor; Jane Dilworth, assistant editor.
POST/VISUAL EFFECTS
The Moving Picture Company, London.
Jean-Clement Soret, colorist.
Liquid Light, New York.
Amber Wilson, online editor/visual effects artist.
AUDIO POST
East Side Mix, New York.
Steve Weisbrot, engineer.
MUSIC/SOUND DESIGN
Yessian Music, Farmington Hills, Mich.
Brian Brill, composer/arranger; Tom Myers, sound designer; Tony Campana, engineer; Brian Yessian, creative director; Dan Yessian, executive producer.
THE SPOT
"Tree" (:30) features a couple walking in a snow-covered park, where they stop in front of a tree. The tree suddenly lights up and illuminates the winter wonderland. The man then presents the next surprise: a gift box that contains a three-stone necklace. The ad ends with the tag line, "A diamond is forever."
Spot broke in late December.