CLIENT
Kellogg’s Raisin Bran.
PRODUCTION CO.
HSI Productions,
Culver City, Calif.
Johan Renck, director; Chris Soos, DP; Kerstin Emhoff, executive producer; Nina Huang, producer. Shot on location in Los Angeles.
AGENCY
J. Walter Thompson, New York.
Alan Platt, creative director; Julie Cola-Cardello, art director; Michael Eilperin, copywriter; Suzanne Crowe, producer; Lloyd Winston, music producer.
EDITORIAL
MacKenzie Cutler, New York.
Dave Koza, editor; Butch Rolnick and Juliet Kadlecek, assistant editors.
POST
Company 3, Santa Monica.
Dave Hussey, colorist.
Nice Shoes, New York.
Rich Schreck, online editor; Mike Micheli, assistant online editor.
AUDIO POST
Sound Lounge, New York.
Rob Sayers, mixer/engineer.
MUSIC
Yessian Music,
Farmington Hills, Mich.
Chris Plansker, composer/arranger; Brian Yessian, creative director.
SOUND DESIGN
MacKenzie Cutler.
Marc Healy, sound designer.
THE SPOT
In the :30 "Spoon," a man feels compelled to fetch a bigger eating utensil to handle the 25 percent more raisins in Kellogg’s Raisin Bran.
Spot broke May 15.