Yessian Music recently collaborated with JRA and BXP on the new View Boston observatory. The teams at Yessian Music created the signature sounds for the experience which included a wide array of original compositions highlighting the diverse facets of Boston life, music playlist curation for the bars and dining areas, as well as accompanying sound design for various media and interactive touchpoints throughout the venue. Additionally, Yessian Music conducted an onsite mix to ensure a perfect auditory immersive experience in the space, from the city model projection mapping room all the way up to the 52nd floor with a breathtaking 360 full sky view.
Located at Prudential Center in the heart of downtown Boston, View Boston is a captivating attraction designed to become a must-visit spot for both locals and tourists alike. By seamlessly integrating sight and sound, Yessian Music, together with BXP, JRA, Lightborne, Electrosonic, Atlantic Pictures, FrankNDesign and Float4, has transformed this venue into an immersive haven for the senses.
The idea with the View Boston experience was to create a signature sonic identity that brings a sense of fun and exploration, while encapsulating the essence of Boston vibes throughout the experience, drawing visitors into an unforgettable journey through Boston’s rich cultural tapestry. Original scores showcase an array of Boston life, from historical landmarks to bustling city streets, tranquil parks to vibrant cultural destinations and sporting events. The musical compositions transport visitors on an audiovisual exploration of the city.
In addition, Yessian’s sound design team breathed life into the experience with enhanced sounds showcasing the ambience of the city, allowing visitors to fully immerse themselves in Boston’s soundscapes.
“Working with the teams at both BXP and JRA was a dream from the very beginning,” said Brian Yessian, partner and CCO of Yessian Music. “We came together with the project teams to focus in on all aspects of the experience through a collaborative process of research, discussion and audio creation. The teams were completely in tune with each other (pun intended) from start to finish.”
In addition to its breathtaking views of the city and beyond, View Boston offers visitors a range of amenities to enhance their visit. Visitors have the opportunity to curate a customized itinerary throughout their experience by interacting with various neighborhood discovery tools that highlight over 350 landmarks and points of interest around Boston. Furthermore, View Boston extends its culinary and nightlife reach with a casual bistro and rooftop bar. Each of these venues have musical playlists tailored to the space, curated specially by Yessian music supervisors.
Yessian is a global, independently owned creative audio company with studios in New York City, Detroit, Los Angeles, and Hamburg.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More