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    Xavier Egurbide

    By Mike MorgeraUpdated:No Comments1781 Views
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    1) How long have your been an independent rep? Please list the companies that you currently represent:

    I made the move from producing at an animation production company to independent representation 14 years ago and am currently representing: Aspekt, Buck, Gentleman Scholar, GenPop, Hornet, Mill+, Moonbot, Nexus, Nexus Interactive Arts, Passion Pictures and Strange Beast

    2) Please define your responsibilities as a rep and how they have evolved over the years.

    Our role as an independent rep is twofold. We help build brands and create opportunities through strategic marketing and sales initiatives that constantly change based on each client’s work and talent. Meanwhile, our focus on original animation, artful live action and creative digital has allowed us to become a resource to our advertising agency clients. Through the years we’ve had the opportunity to work with amazing production companies looking to expand their reach into the advertising community and are always revisiting the best and most effective way to both build and share their stories. Technology has enabled us to find new exciting ways of working, but the challenge is to not overwhelm nor allow it to become a distraction.

    3) How has your marketplace expanded with the advent of longer form branded content and varied platforms? While agency creatives and producers remain prime contacts, have you extended your reach to clients, smaller boutique specialty ad/marketing/digital shops, entertainment cos., etc.?

    Our marketplace truly follows the evolving demands of the advertising and production communities.
    Advertisers are asking more boutique / digital shops to handle specific assignments and are also creating in-house marketing teams. Yet many of our existing contacts, both creatives and producers, are moving within these shops and after years of working together we are continuing to make it effortless for them to engage with our talent. Some of our more recent inspiring work is either longer format or cross platform. The combination of our directors and artists being drawn to innovation, along with these close relationships, allow us to continue to deliver the best creative opportunities and stay on top of the ever expanding marketplace.

    5) What are the advantages of being an independent rep? The drawbacks?

    The reason I’m an independent rep is because it allows me to work with the friends who we admire and respect most.
    Life is short. Surround yourself with amazing people and you will enjoy every minute!

    Xavier Egurbide
    Free Agents



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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