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    X-Ray Has A Target “Baby”

    By SHOOT StaffUpdated:No Comments1596 Views
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    CLIENT

    Target.

    PRODUCTION CO.

    X-Ray Productions, bicoastal and Chicago.

    Jeff Gordon, director; Rich Schaefer, DP; Camille Taylor and Dan Lindau, co-owners; Joseph Uliano, executive producer; Michele Tamme, producer. Shot at GMT Studios, Culver City, Calif.

    AGENCY

    Peterson Milla Hooks, Minneapolis.

    Dave Peterson, creative director; Erika Walden, art director; Jenny Shears, copywriter; Gary Tassone, executive producer; Lisa Mitchell, producer.

    EDITORIAL

    Fischer Edit, Minneapolis.

    Brett Astor, editor; Josh Thacker, assistant editor; Tony Fischer, owner/executive producer; Bill Rogina, producer.

    POST/VISUAL EFFECTS

    Fischer Edit.

    Mark Youngren, Flame artist/online editor; Katie Carpenter, online assistant;.

    Crash & Sue’s, Minneapolis.

    Sue Lakso, colorist.

    AUDIO POST/MUSIC

    Modern Music, Minneapolis.

    Rick Meyer, mixer/composer/arranger; Tony Fischer, owner/executive producer; Jess Ford, producer.

    THE SPOT

    The :30 "Baby" opens on a pregnant woman as type highlights "due baby." The ad then cuts to several shots of babies, each with phrases like "new baby," "zoo baby," "bloom baby" and "flash baby." Each "baby" highlights a product or products that are shown in the frame. For instance, "scribble baby" shows a youngster doodling on a large white pad with his Crayola crayons, while in "boom baby," a child nursing a boo-boo is shown standing in front of cabinets containing Flintstone Vitamins and Band-Aids.

    Spot broke March 14.

    Category:ScreenWork



    AI Creative Studio Super Proper Launched Under Aegis Of Dan Moseley

    Tuesday, November 26, 2024

    Tadiem--a company with divisions that include Bensimon Byrne, OneMethod, Narrative, HiFi and Folk--has launched AI-led studio Super Proper. The new Toronto-based venture brings together talent from design, performance and insight who are all trained to use bleeding-edge AI technology. Their goal is to deliver the future of online creative.

    Super Proper has hired Dan Moseley, a veteran of We Are Social and Automatic Creative, to lead efforts across North America and beyond.

    “The creative and media divide has plagued clients and agencies alike for too long. Super Proper is a solution that tackles it head on,” said Moseley, managing director and EVP. “We’re a home for clients and talent wanting to explore the AI-age with a new model built for the decade to come.”

    Moseley is no stranger to blazing new trails in the industry. His chops includes breaking the six-second myth with YouTube programming for adidas & UEFA, shutting down Fifth Avenue retail in NYC for Real Madrid, and working with Bose, Jack Daniel’s and Formula 1 to push media algorithms at scale.

    Super Proper launches with a staff of 20 and is already working with foundational partners Audi, Johnson & Johnson and a campaign tackling the manosphere with White Ribbon. Super Proper is Tadiem’s sixth division.

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