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    X-Ray Films Hits Target’s Bull’s-Eye

    By SHOOT StaffUpdated:No Comments1598 Views
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    CLIENT

    Target.

    PRODUCTION CO.

    X-Ray Films, bicoastal and Chicago.

    Russell Bates, director; Eric Engler, DP; Cami Taylor and Dan Lindau, co-owners; Carole Hughes, executive producer; Michele Tamme, producer. Shot on location in Vancouver and Whistler, B.C.

    AGENCY

    Peterson Milla Hooks, Minneapolis.

    Dave Peterson, creative director; David Richardson, art director; Nate Morley, copywriter; Gary Tassone, executive producer.

    EDITORIAL

    Fischer Edit, Minneapolis.

    Brett Astor, editor.

    POST/VISUAL EFFECTS

    Fischer Edit.

    Jay Holgate, online editor; Mark Youngren, Flame artist.

    Crash & Sue’s, Minneapolis.

    Sue Lakso, colorist.

    AUDIO POST

    Modern Music, Minneapolis.

    Rick Meyer, mixer.

    MUSIC/SOUND DESIGN

    Modern Music.

    Rick Meyer and Jeff Victor, composers/arrangers; Daron Walker, sound designer; Jess Ford, producer.

    THE SPOTS

    "Charmin/Campbell’s" shows a man in the woods in need of toilet paper. As he gathers leaves, he suddenly notices Spot, the Target mascot, sitting in a clearing with a package of Charmin Ultra. The second part of the ad features two men climbing a snowy mountain. When they get to the top, there’s Spot sitting behind a bowl filled with Campbell’s chicken noodle soup. "Centrum/Dove" opens on a man running on a treadmill, which he eventually goes flying off of. The ad cuts to Spot, who has a bottle of Centrum vitamins ready. The final part of the commercial features a young lady—whose back is to the camera—getting her make-up done for her wedding. When she turns around and inspects her face in the mirror, she is horrified to see awful yellow and blue eye shadow. Spot to the rescue with Dove soap and a stack of towels. Each :30 ends on a red background into which Spot runs, and the words, "See. Spot. Save." Finally, the familiar bull’s-eye logo is shown, along with the tag, "Expect more. Pay less."

    Spots broke Dec. 28.

    Category:ScreenWork



    Daniel Craig Embraced Openness For Role In Director Luca Guadagnino’s “Queer”

    Tuesday, November 26, 2024

    Daniel Craig is sitting in the restaurant of the Carlyle Hotel talking about how easy it can be to close yourself off to new experiences.

    "We get older and maybe out of fear, we want to control the way we are in our lives. And I think it's sort of the enemy of art," Craig says. "You have to push against it. Whether you have success or not is irrelevant, but you have to try to push against it."

    Craig, relaxed and unshaven, has the look of someone who has freed himself of a too snug tuxedo. Part of the abiding tension of his tenure as James Bond was this evident wrestling with the constraints that came along with it. Any such strains, though, would seem now to be completely out the window.

    Since exiting that role, Craig, 56, has seemed eager to push himself in new directions. He performed "Macbeth" on Broadway. His drawling detective Benoit Blanc ("Halle Berry!") stole the show in "Glass Onion: A Knives Out Mystery." And now, Craig gives arguably his most transformative performance as the William S. Burroughs avatar Lee in Luca Guadagnino's tender tale of love and longing in postwar Mexico City, "Queer."

    Since the movie's Venice Film Festival premiere, it's been one of the fall's most talked about performances — for its explicit sex scenes, for its vulnerability and for its extremely un-007-ness.

    "The role, they say, must have been a challenge or 'You're so brave to do this,'" Craig said in a recent interview alongside Guadagnino. "I kind of go, 'Eh, not really.' It's why I get up in the morning."

    In "Queer," which A24 releases Wednesday in theaters, Craig again plays a well-traveled, sharply dressed, cocktail-drinking man. But the similarities with his most famous role stop there. Lee is an American expat living in 1950s... Read More

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