Generates an estimated $111 million over four-day stretch
By Jessica Herndon, Film Writer
LOS ANGELES (AP) --"X-Men: Days of Future Past" is projected to be the fifth best Memorial Day holiday weekend debut in box office history over a four-day period, just behind "Fast & Furious 6" and above "The Hangover 2."
The seventh installment in the "X-Men" franchise earned $111 million, according to studio estimates on Monday. Fox updated its holiday weekend projection, taking it up slightly from $91 million to $91.4 million.
2006's "X-Men: The Last Stand" is still the highest domestic opener of the series, gaining $123 million when it debuted over the Memorial holiday. "Days of Future Past," starring a solid cast including Hugh Jackman, Jennifer Lawrence, Halle Berry, Michael Fassbender, James McAvoy, Patrick Stewart, Ian McKellen, Peter Dinklage and Ellen Page, is now the second highest "X-Men" debut.
"We were hoping to get a $100 million in four days and we hoped to broaden the movie out to a more general audience, which has come to fruition from a gender standpoint, age standpoint and race standpoint," said Spencer Klein, senior vice president general sales manager for Fox.
The diverse domestic "X-Men" audience was 56 percent male and 44 percent female. Racially, 53 percent of the audience was white, 20 percent African-American, 14 percent Asian and 13 percent Hispanic.
The attention "Days of Future Past" director Bryan Singer received due a sexual assault lawsuit didn't keep fans away from theaters this weekend.
"We didn't really anticipate that it would," said Chris Aronson, president of domestic distribution for Fox. "It really shouldn't have an impact on audiences and seeing this movie. The audience reactions on a global basis are extraordinarily high, the best of any of our 'X-Men' films."
Globally, "Days of Future Past" earned $282 million with $171 million of that total gained from the international sales in 119 countries, all of which had the "X-Men" film ranked No. 1.
The projected worldwide box office cume of "Days of Future Past" through Monday is an astounding $302 million.
Warner Bros. sci-fi monster smash "Godzilla" dropped to No. 2, but landed solidly with $39.4 million from Thursday to Monday.
The Adam Sandler and Drew Barrymore-led comedy "Blended" held the third place spot with an $18.2 million debut. It's not a great start for the duo whose previous team-ups included "The Wedding Singer" and "50 First Dates." Both films grossed over $80 million domestically.
"Neighbors" and "The Amazing Spider-Man 2" rounded out the top five earning $17.2 million and $10 million, respectively.
The four-day Memorial weekend is estimated to generate nearly $230 million, which is down approximately 27 percent from last year's holiday weekend gross of $314.2 million.
___
Estimated ticket sales for Friday through Tuesday at U.S. and Canadian theaters, according to Rentrak. Where available, latest international numbers are also included. Final domestic figures will be released on Tuesday.
1."X-Men: Days of Future Past," $111 million ($171 million international).
2."Godzilla," $39.4 million.
3."Blended," $18.2 million.
4."Neighbors," $17.2 million.
5."The Amazing Spider-Man 2," $10 million.
6."Million Dollar Arm," $9 million.
7."The Other Woman," $5 million.
8."Rio 2," $3.3 million.
9."Chef," $3 million.
10."Heaven Is for Real," $2.8 million.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More