WTP Pictures has added director McKenzie Thompson to its talent roster. Launching her career as a still photographer, she has over a decade of experience shooting stills and spots for skincare, cosmetics, hair care, and fashion brands. The Brooklyn-based director has helmed work for top brands including Target, Neutrogena, E.L.F. Cosmetics, Pandora and Herbal Essences, and recently shot a campaign for Wind Creek Casino.
McKenzie’s unwavering commitment to diversity and inclusivity extends through all of her work, bringing a passion for partnering with clients who prioritize equal representation across gender, sexual orientation, body type, ability, and ethnicity. In an industry where authenticity and diversity matter more than ever, McKenzie’s dedication to these values aligns seamlessly with WTP Pictures’ ethos. McKenzie had been freelancing prior to joining WTP Pictures.
WTP Pictures partner/executive producer Jesse Ford said of McKenzie, “Her approach to capturing people in a fresh and colorful way aligns perfectly with the team we are building and a style of work we are excited to bring to our clients and agency partnerships. Most importantly, she is an amazing human. Her gentle demeanor with talent, whether celebrities or real people, as well as her confidence with client and agency teams, matches our expectation of the production process, which is putting people first.”
McKenzie added, “I was drawn to the way WTP Pictures supports their artists and I’m so excited to make our partnership official. I think we can make great work together and I can’t wait to see what we do next.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More