By David Bauder, Media Writer
NEW YORK (AP) --The Houston Astros may not have the drawing power of the Chicago Cubs, but Fox isn’t about to complain.
The network was blessed with a seven-game World Series for the second straight year, which is ideal for business. The Astros’ victory over the Dodgers reached an average of 28.3 million viewers, the Nielsen company said.
That’s nowhere near the 40 million that 2016’s ultimate game between the Cubs and Cleveland Indians reached. But both those teams were bucking a history of futility, and the seventh game was breathtakingly close. The Astros won their first championship and dominated in the seventh game.
Still, a solid Series enabled Fox to win the ratings race for a second straight week, averaging 9.7 million viewers in primetime. CBS had 8.2 million, NBC had 6.3 million, ABC had 4.5 million, Telemundo had 1.5 million, Univision had 1.4 million, the CW had 1.3 million and ION Television had 1.2 million.
Fox News Channel was the week’s most popular cable network, averaging 2.73 million viewers in primetime. ESPN had 2.24 million, Hallmark had 1.9 million, MSNBC had 1.87 million and USA had 1.27 million.
ABC’s “World News Tonight” topped the evening newscasts with an average of 8.6 million viewers. NBC’s “Nightly News” had 8.1 million and the “CBS Evening News” had 6.4 million.
Below are primetime viewership numbers compiled by Nielsen for Oct. 30-Nov. 5. Listings include the week’s ranking and viewership.
1. World Series Game 7: Houston at L.A. Dodgers, 28.29 million.
2. World Series Game 6: Houston at L.A. Dodgers, 22.33 million.
3. “60 Minutes,” CBS, 15.09 million.
4. NFL Football: Oakland at Miami, NBC, 14.36 million.
5. “The Big Bang Theory,” CBS, 14.16 million.
6. “Young Sheldon,” CBS, 12.83 million.
7. “NCIS,” CBS, 12.11 million.
8. “Sunday Night NFL Pre-Kick,” NBC, 11.43 million.
9. “The Good Doctor,” ABC, 10.58 million.
10. NFL Football: Denver at Kansas City,” ESPN, 10.49 million.
11. “Dancing With the Stars,” ABC, 9.93 million.
12. “Bull,” CBS, 9.63 million.
13. “The Voice” (Monday), NBC, 9.62 million.
14. “Blue Bloods,” CBS, 9.27 million.
15. “Football Night in America, Part 3,” NBC, 9.11 million.
16. “NCIS: New Orleans,” CBS, 8.86 million.
17. “Hawaii Five-0,” CBS, 8.63 million.
18. “The Walking Dead,” AMC, 8.52 million.
19. “Mom,” CBS, 8.46 million.
20. “This is Us,” NBC, 8.43 million.
ABC is owned by The Walt Disney Co.; CBS is a division of CBS Corp.; Fox is owned by 21st Century Fox; NBC is owned by NBC Universal.
Droga5 Appoints Emma Montgomery As Global Chief Strategy Officer
Creative agency network Droga5 has appointed Emma Montgomery as global chief strategy officer. She is the third global appointment for the agency this year, with Pelle Sjoenell named worldwide chief creative officer this past March, and global CEO Mark Green recently appointed this fall. Montgomery will be responsible for connecting and supercharging Droga5’s strategy and creative offerings globally. She will be based in its headquarters in New York City.
“Emma is a world-class strategic leader and authority that I’ve long admired and dreamt of being partners-in-crime with,” said Sjoenell. “Her work inspires the creativity that connects people and brands in ways that move business and culture forward, so I’m excited to finally be able to work with her alongside Mark, and to see her lead and further strengthen our leadership and strategy teams around the world.”
Montgomery joins Droga5 after serving as CEO of DDB Chicago. She’s been in the industry for over 20 years, and has served in several high-level leadership positions throughout her career, including as president and CSO of Leo Burnett Chicago, global CSO of TBWA, and CEO of Leo Burnett Australia. She’s also worked across a breadth of categories and multiple global clients such as Kraft, Aldi, Diageo and Molson Coors, among many others, including challenger brands and startups.
“I’m excited to join Droga5 and have the opportunity to help carve out a new path for the brand globally, building on its tremendous legacy of creative leadership,” said Montgomery. “The potential of Droga5, combined with the possibilities of Accenture Song, was too exciting to pass up. No other agency has what they have, and as marketing shifts, the chance to make creativity a genuine... Read More