The directing duo Angela+Ithyle–Angela Kohler and Ithyle Griffiths-has joined the roster of Workhorse Media, a Santa Monica-based shop headed by executive producer Pola Brown.
Putting Angela+Ithyle on the directorial map was the Amazon Kindle spot “Fly Me Away” which they conceived while traveling on a multi-national commercial photography campaign for Microsoft. The commercial photographers created the stop motion animation spot as an entry in an online user-generated contest, which they wound up winning. Amazon went on to air the spot on TV and then approached the directorial team to create an entire campaign.
Workhorse becomes the first production house to represent Angela+Ithyle. Exec producer Brown said “Fly Me Away” was an instant favorite of hers. She described the pair as having “style and energy in their work that is very contemporary and I wanted to bring their progressive style to our roster.”
Since then, Angela+Ithyle have released a second spot, “Stole Your Heart.” A third Kindle commercial will be out just in time for Mother’s Day.
Kohler studied photography at Brigham Young University before launching her commercial photography career in New York working for such clients as Old Navy, Lexus and Scion. Her fashionable, lifestyle photography is feminine and whimsical while also engaging the audience’s sense of fun and adventure.
Griffiths is a self-taught photographer as well as an artist and musician, working for such clients as David & Goliath, Toyota and Saatchi & Saatchi. Griffiths’ camera is a fly on the wall, very much in the moment capturing the triumphs of children and the parallels of adulthood.
Together, Angela+Ithyle see signing with Workhorse Media as a way to connect with new audiences. “We want to show viewers something that makes them think, that makes them remember the most enchanting parts of their lives,” said Kohler. Griffiths added, “We want to make work that taps into a sense of play.”
Workhorse Media is represented by Char & Associates on the West Coast, Patti Renick on the East Coast, and Doug Stephen in the Midwest.
“Captain America” Plummets In 2nd Box Office Weekend; Neon Shines With “The Monkey”
"Captain America: Brave New World" soared on opening weekend, but crash-landed in its second go-around with audiences. "Brave New World," the latest sign that the Marvel machine isn't quite what it used to be, remained No. 1 at the box office in its second frame with $28.2 million in ticket sales, according to studio estimates Sunday. But after a debut of $100 million over four days and $88 million over three days, that meant a steep drop of 68%. While blockbusters often see significant slides in their second weekends, only two previous MCU titles have fallen off so fast: 2023's "The Marvels," which fell 78%, and 2023's "Ant-Man and the Wasp: Quantumania," which dropped 70%. The Anthony Mackie-led "Captain America" installment has been slammed by critics, and audiences also have graded it poorly, with a "B-" CinemaScore. "Brave New World," which fans had hoped would right the Marvel ship, has been largely met as another example of a once impenetrable brand struggling to recapture its pre-"Avengers: Endgame" aura of invincibility. Still, "Brave New World" has quickly grossed $289.4 million worldwide, with international sales nearly reaching $150 million. And with few big-budget offerings arriving in theaters in the coming weeks, it will have scant competition through much of March. The biggest new release of the weekend was Oz Perkins' "The Monkey," the director's follow-up to his 2024 horror hit, "Longlegs." Adapted from a Stephen King short story, "The Monkey" opened with $14.2 million for Neon, the second-best debut for the indie distributor. The best? "Longlegs," which launched with $22.4 million. Neon had much to celebrate over the weekend. Its top awards contender, "Anora," by Sean Baker, continues to gather momentum into next Sunday's Academy... Read More