Editor Nick Rondeau has come aboard the roster of Work Editorial. Based in the Los Angeles office working alongside partners Stewart Reeves and Neil Smith, Rondeau will be represented globally.
Rondeau had a 10-year stay at Arcade Edit, working across the board on high profile brands Apple, Nike, Beats, Adidas, Chipotle and Porsche with agencies such as Goodby Silverstein & Partners, BBH New York and David&Goliath.
Rondeau is also widely noted for his music video work with prominent artists The Weeknd, Vince Staples, Jay-Z, Rae Sremmurd, Skrillex, Meek Mills, Kanye West and James Vincent McMorrow. Rondeau’s work on “Starboy” for The Weeknd featuring Daft Punk and directed by frequent collaborator Grant Singer of Anonymous Content won Best Video at the 2016 MTV Europe Music Awards and has garnered over 1.5 billion views. Working on Jay-Z’s “Picasso Baby: A Performance Art Film” with director Mark Romanek also received a nomination for Best Music Video at the 56th Grammy Awards. Rondeau’s passion also extends itself to composing ambitious live visuals for numerous artists on tour.
Marlo Baird, EP at Work Editorial, Los Angeles, said, “Nick wears his commitment to the craft and his work ethic on his sleeve and it shows. Bold, rhythmic and confident, the way he embraces sound is singular; it almost feels like jazz. Putting the director’s vision first whilst completely supporting the agency–all these qualities make Nick a perfect fit on our roster.”
Rondeau reflects on the path that led him to this point as a fresh intern compiling reels for broadcast producers at Goodby Silverstein & Partners. It was a fast track education into the most clever campaigns of the day and most prolific directors.
“A boutique, London based company named Work Editorial continuously cropped up. I honestly fell in love with (editors) Bill Smedley, Neil Smith and Rich Orrick back then, stacking reels in that basement. It’s so crazy to me that I am working with them now.”
Orrick, Smedley, Smith and managing director Jane Dilworth are the original founding partners of Work Editorial which opened in London and 2006, and then extended its reach to the U.S. with offices in New York and L.A.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More