Margaret Keene has been named chief creative officer at the privately held, L.A.-based Wonderful Agency, the in-house full-service advertising and marketing shop that services the range of brands at The Wonderful Company. Keene is slated to start in her new role on May 10 and will report to Michael Perdigao, agency president.
Keene will lead the Wonderful Agency’s award-winning creative team, generating and executing campaigns, concepts and strategies for Wonderful Halos, POM Wonderful, Wonderful Pistachios, FIJI Water, JUSTIN & Landmark Wines, and Teleflora, as well as for corporate entities including Wonderful Education, Health & Wellness, and Philanthropy. In her new role, Keene will be responsible for overseeing the creative execution across all traditional, digital, and experiential advertising and marketing platforms.
Keene began her career at TBWAChiatDay where she spent 16 years working on campaigns for global companies such as Apple, Nissan, Mars, and Procter & Gamble. In 2011, she joined Saatchi & Saatchi as its first executive creative director and led the development of the Toyota brand, including Toyota.com, Let’s Go Places and seminal brand experiences like the Toyota Tundra Space Shuttle Endeavor project. When MullenLowe U.S. opened its Los Angeles office in 2014, Keene joined as its creative leader, where her clients included Acura, Patrón, California Avocados, Grey Goose, and Whole Foods.
“Not only has Margaret been a formidable creative force whose imprint has been left on many historic campaigns for some of the world’s best-known brands, she’s also the granddaughter and great granddaughter of California citrus growers. She truly understands the power and uniqueness of our brands,” stated Perdigao.
On her new appointment, Keene commented, “I am honored to take on this dream opportunity to help shape the future of Wonderful’s best in class brand campaigns alongside a powerhouse team that puts purpose and corporate social responsibility at the core of everything they do.”
Todd McIntosh and Peter Tothpal To Receive Life Achievement Honors At Make-Up and Hair Stylists Guild Awards
Todd McIntosh and Peter Tothpal will be honored with Lifetime Achievement Awards at the 12th Annual Make-Up Artists and Hair Stylists Guild Awards (MUAHS, IATSE Local 706). McIntosh is an Emmy®-winning make-up artist known for his work on “Buffy the Vampire Slayer” and “Memoirs of a Geisha.” Tothpal is an award-winning hair stylist known for his work on “Guardians of the Galaxy Vol. 3” and “Terminator 3: Rise of the Machines.” The awards will be bestowed at the gala event on Sunday, February 15, 2025, at the Fairmont Century Plaza Hotel.
The MUAHS Lifetime Achievement Awards honor a make-up artist and a hair stylist who have an extraordinary spectrum of acclaimed work, exceptional contributions to the entertainment industry, and outstanding service to their union or their craft.
McIntosh, a multi-Emmy-winning Canadian make-up artist known for his transformative make-up designs, has worked on numerous critically acclaimed projects. He has won two Primetime Emmys and has 12 nominations. With over 30 years of experience in the industry, McIntosh has become a highly sought-after make-up artist, known for his attention to detail and ability to bring characters to life through his artistry.
Additional credits include “Masters of the Universe,” “Pushing Daisies,” “Griselda,” “Legion,” “The Kids are Alright,” “Venom,” “Dark Shadows,” “Star Trek: Enterprise,” “City Slickers (I & II),” “The Brady Bunch Movie,” “Mr. Saturday Night,” “Look Who’s Talking (1 & 2),” “The Clan of the Cave Bear,” and dozens of others.
Tothpal, an award-winning journeyman hair stylist, has had a spectacular and varied career encompassing every facet of filmmaking. From the largest high-profile... Read More