The International ANDY Awards were held this week at Capitale, New York, and hosted by honorary chairman Alex Bogusky, executive creative director at Crispin Porter + Bogusky (CP+B), Miami. Honda’s animated “Grr” spot out of Wieden+Kennedy, London, won the GRANDY Award, along with a $50,000 cash prize. The spot asks the question, can hate be good?, and tells the tale of how Kenichi Nagahiro, an engineer at Honda, hated diesel engines, and wound up creating a new engine, the VTEC. The animated spot, from the team of Smith and Foulkes of Nexus Productions, London, features diesel engines flying through a colorful landscape filled with bunnies and rainbows while a catchy tune asks: “Can Hate be good?” The answer in the form of the new engine is yes.
Meanwhile CP+B was awarded the Yahoo! Big Idea Chair Award, which honors innovative advertising and marketing, for its Subservient Chicken interactive campaign which featured a Web site with a chicken that responded to viewers requests that it complete certain actions, such as dancing or jumping jacks. The campaign additionally won a Silver Andy.
SILVER WINNERS
Peugeot’s “Toys” won the Silver award for the automotive category. The spot, out of BETC Euro RSCG, Paris, was directed by Philippe Andre out of Wanda Productions, Saint-Denis La Plaine, France. (He is repped stateside via bicoastal Villains.) The spot also won a Bronze for directing.
Sprint’s “Red Ball,” out of Publicis & Hal Riney, San Francisco, and directed by Barbara Kopple of bicoastal nonfiction spots, scored a Silver for communication products and services. Diesel’s “Kaboom!,” directed by Pes via Czar.US, New York, out of KesselsKramer, Amsterdam, won a Silver award for fashion apparel and accessories. “Kill Bill Kill Bill,” for Soken DVD out of Euro RSCG Flagship, Bangkok, and directed by Suthon Petchsuwan of Matching Studio, Bangkok, took Silver in the consumer electronic products category. (Petchsuwam recently signed with Thomas Winter Cooke, Santa Monica, for U.S. representation.)
Mountain Dew’s “Helicopter,” via BBDO New York, and directed by Traktor of bicoastal/international Partizan and Santa Monica-based Traktor, scored a Silver honor for cinematography. Bill Pope served as DP on the ad. “Canopy,” “Hallway” and “Dynamite,” also for Mountain Dew via BBDO and directed by Traktor with cinematography by Pope scored a Bronze honor for cinematography.
An American Legacy Foundation campaign out of Arnold Worldwide, Boston, and CP+B was awarded the Richard T. O’Reilly Award for its integrated campaign that included the spot “Replacement Smokers” directed by David Gordon Green of bicoastal/international Chelsea Pictures.
An integrated media Silver Award was given in the fashion apparel and accessories category to Converse for its online short film effort out of agency Butler, Shine, Stern & Partners, Sausalito, Calif.
Three Silver honors were given in the non-alcoholic beverage category. A trio of spots comprising a campaign for Pepsi-Cola Canada–“Shower,” “Moustache,” and “Grandpa,” all directed by Mark Gilbert of Reginald Pike, Toronto–was awarded Silver, while “Moustache” was additionally honored. (Gilbert is repped stateside via Biscuit Filmworks, Los Angeles.) “Russian Family,” directed by Noam Murro of Biscuit, part of the long running Got Milk? campaign out of Goodby, Silverstein & Partners, San Francisco, also picked up a Silver honor in the category.
BRONZE WINNERS
Nike’s “Michael Vick Experience,” out of Wieden+Kennedy, Portland, Ore., was awarded a Bronze in the entertainment category. Ulf Johansson of Smith & Jones, Los Angeles, directed the spot. The adidas spot “Laila” out of TBWA/180, San Francisco, and directed by Lance Acord of Park Pictures, New York, won a Bronze in the institutional/corporate category.
A trio of MTV spots–“Timed Entry,” “Celebrity POV” and “Watching TV”–directed by Matt Vescovo, was given a Bronze in the media category. Kevin Mackall of Fad, New York, served as the animation director. Axe’s “Getting Dressed,” out of Bartle Bogle Hegarty, London, won a Bronze in the personal products category. Ringan Ledwidge of Small Family Business, London, directed the spot. (Ledwidge is repped stateside via Park Pictures.)
The National Society for Prevention of Cruelty To Children (NSPCC) spot “Ventriloquist,” out of Saatchi & Saatchi, London, and directed by Daniel Kleinman through now defunct Large, won a Bronze in the public service/non-profit organizations category. (Kleinman has since started Kleinman Productions, London.) “Marie” for INPES, out of Foote, Cone & Belding, Paris, also scored a Bronze in the category. Les Elvis of bicoastal/international @radical.media directed the spot.
A Bronze award in the communications products and services category was given to Sprint’s “New Kid,” directed by Kopple for Publicis and Hal Riney. FedEx’s “Plastic,” out of BBDO New York, won a Bronze for business products and services.
A Bronze for special effects was awarded to the Citroen C4 spot “Carbot,” out of Euro RSCG, London. Neill Blomkamp of Spy Films, Toronto, directed the spot, with effects created at The Embassy Visual Effects, Vancouver, B.C.
