By Christine Champagne
While it’s one thing to fantasize about being in Atlanta Falcon quarterback Michael Vick’s shoes, it is quite another to find yourself literally stepping into them and out onto a football field. That’s the situation a young fan finds himself in when he dares to embark on a football-themed amusement park ride in "The Michael Vick Experience." The :60, which promotes Nike’s Air Zoom Vick II training shoe, was created by Wieden+Kennedy (W+K), Portland, Ore., and directed by Ulf Johansson of Smith and Jones Films, Los Angeles. Sea Level, Venice, Calif., produced the visual effects.
Sean Scott was the principal actor in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.
SHOOTOnline subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Nike/Nikegridiron.com.
PRODUCTION CO.
Smith and Jones Films,
Los Angeles.
Ulf Johansson, director; Harris Savides, DP; Philippa Smith, executive producer; Steven Sills, producer. Shot at Sony Studios, Culver City, Calif.
AGENCY
Wieden+Kennedy, Portland, Ore.
Hal Curtis and Mike Byrne, creative directors; Ryan O’Rourke, art director; Derek Barnes, copywriter; Ben Grylewicz, executive producer; Vic Palumbo, producer.
EDITORIAL
The Whitehouse, Santa Monica.
Russell Icke, editor; Laurence Thrush, assistant editor; Sue Dawson, executive producer.
POST/VISUAL EFFECTS
Sea Level, Venice, Calif.
Ben Gibbs, visual effects/Inferno artist; Celest Gilbert, executive producer; Amy Russo, producer.
Bobine Video, Santa Monica.
Jais, colorist.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer; Francine Boucher, assistant mixer; DJ Fox-Engstrom, executive producer.
SOUND DESIGN
Mit Out Sound/M.O.S.,
Sausalito, Calif.
Ren Klyce and Malcolm Fife, sound designers; Misa Kageyama, producer.
Golden LA Signs Director Ashley Armitage
Golden LA has added filmmaker Ashley Armitage to its talent roster.
Originally from Seattle, Armitage attended UCSB for Cinema Studies before pursuing her BFA in Photomedia from UW, often skipping classes to fly to New York City for shoots as a photographer. This early success opened doors to commercial filmmaking, fast-tracking her rise as a director. Armitage’s first commercial film was the product launch for Billie, “Project Body Hair.” The campaign won a People’s Voice Webby for Advertising, Media & PR Brand Strategy, racking up over one million views in its first 24 hours and aired in Times Square. “Project Body Hair” made history in 2018 as the first film to show female body hair being removed.
As a visual storyteller, Armitage’s filmmaking seamlessly fuses lighthearted humor with a powerful drive for social change, using her art to challenge and dismantle outdated concepts of identity and gender. By bringing levity and a modern sensibility to her films, Armitage’s directorial eye has caught the attention of companies seeking to create authentic, meaningful brand films. Her signature style of colorful tableaus has been seen in films and stills for brands like H&M, Levi’s, Nordstrom, Adidas, Nike, Bumble, Showtime, First Aid Beauty, Viceland, and Billie. She continues to work behind the camera as a photographer, with her images featured in i-D, Dazed, Teen Vogue, Vogue UK, and Vogue Portugal, and in front of the camera, appearing in campaigns for Gucci’s Guilty fragrance, Nylon x Polaroid, Nordstrom, and Chanel x i-D.
“I love the people at Golden LA,” remarked Armitage. “I’m fortunate enough to have worked with [Golden LA EP] Dahlia Stone before. [Managing director] Matt Marquis is so... Read More