Translation has expanded its creative leadership roster with the hiring of Achilles Li. Working closely with chief creative officer John Norman, Li will serve as group creative director for the independent agency’s NBA and Champs Sports accounts. He brings years of experience in the world of international sports marketing to bear on behalf of the two athletic brands.
Prior to joining Translation, Li spent over three years as Executive Creative Director at Wieden + Kennedy Shanghai, touching nearly every one of the award-winning agency’s accounts as a team leader or lead creative. His time at W+K Shanghai spawned an assortment of celebrated creative work for a variety of media and markets—from the international appeal of Jeep Brand’s “Built Free” global campaign to the city-specific insights of Nike’s “Beijing City Attack,” which radically transformed Nike Basketball’s presence in the Chinese market. Li first signed on with the agency in 2006 as a creative, following a two-year tour of duty as sr. copywriter at Leo Burnett Hong Kong. Before that, he served as sr. copywriter at JWT Hong Kong.
His work has been recognized by competitions including the CLIOs, D&AD, and the Spikes Asia Festival of Creativity.