The 30th London International Awards (LIA) bestowed honors upon assorted winners, among the highlights being seven Grand LIAs and the 2015 LiA “Of The Year Awards.”
The latter honors were as follows:
Network of the Year: BBDO
Agency of the Year: R/GA, New York
Production Company of the Year: Smuggler
Post-Production Company of the Year: The Mill
Radio & Audio Company of the Year: Eardrum Australia
This year seven Grand LIAs were awarded:
adamandeveDDB, London was awarded the TV/Cinema/Online Film Grand LIA for John Lewis titled “Monty’s Christmas”
BBDO Proximity Malaysia, Kuala Lumpur was awarded the Poster Grand LIA for KFC titled “Burger”, “Drumstick”, “French Fries”
Grabarz & Partner, Hamburg was awarded the Non-Traditional Grand LIA for EXIT Deutschland titled “Nazis against Nazis – Germany´s Most Involuntary Charity Walk”
Leo Burnett Argentina, Buenos Aires was awarded the Billboard Grand LIA for Samsung titled “Safety Truck”
Leo Burnett Chicago, Chicago was awarded the Integration Grand LIA for Allstate titled “Social Savvy Burglar”
R/GA, New York was awarded the Design Grand LIA for Ad Council titled “Love Has No Labels”
The Mill, London was awarded the Production & Post-Production Grand LIA for SSE titled “Maya”
Of the 14,106 submissions from 78 countries, 7% attained Shortlist status. Of those elite selections, only 1.2% were awarded Gold Statues; 1.6% Silver Statues; 2% Bronze Statues and 2.1% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when only 2,600 submissions were entered.
USA winners
The United States picked up 167 Statues and 68 Finalists–2 Grand LIAs, 41 Gold, 53 Silver and 71 Bronze.
Barbara Levy, president of LIA, spoke on the U.S. results: “The United States has accummulated a staggering number of statues in 2015. Leo Burnett Chicago and R/GA New York are the two pinnacles of a stellar year for the country. Between the two they have garnered three of LIA’s highest distinctions. Leo Burnett ‘s “Social Savvy Burglar” has raised the bar for multimedia innovation, while R/GA’s “Love Has No Labels” is still an inescapable force across numerous platforms. I would like to congratulate R/GA on winning Agency of the Year.” Barbara added, “BBDO New Yorks 19 Statue Wins and 10 Finalists contributed to BBDO being awarded Network of the Year.”
Brian Collins, chief creative officer/co-founder, Collins, and LIA Design and Package Design Jury president, led the Design and Package Design Jury as they spent five days viewing all the Design and Package Design entries. Their final discussions resulted in R/GA, New York being awarded the Design Grand LIA for Ad Council titled “Love Has No Labels”. Six different juries also awarded them four Gold statues, four Silver statues and two Bronze statues for the same work.
GOLD – Design – Experiential Marketing for Ad Council titled “Love Has No Labels”
GOLD – Design – Non-Profit for Ad Council titled “Love Has No Labels”
GOLD – Digital – Viral for Ad Council titled “Love Has No Labels”
GOLD – Digital – Public Service/Social Welfare Campaign for Ad Council titled “Love Has No Labels – YouTube Viral Film”, “Love Has No Labels – TVC”, “Love Has No Labels – Website”, “Love Has No Labels – Live Event/Stunt”
SILVER – Music & Sound – Use of Licensed Music for Ad Council titled “Love Has No Labels”
SILVER – Non-Traditional – Experiential for Ad Council titled “Love Has No Labels”
SILVER – Non-Traditional – Public Service/Social Welfare for Ad Council titled “Love Has No Labels”
SILVER – Digital – Public Service/Social Welfare for Ad Council titled “Love Has No Labels”
BRONZE – TV/Cinema/Online Film – Public Service/Social Welfare for Ad Council titled “Love Has No Labels”
BRONZE – Integration – Integration for Ad Council titled “Love Has No Labels”
R/GA was awarded an additional 14 Statues and two Finalists:
GOLD – Design – Product Design for Hammerhead Navigation titled “Hammerhead”
GOLD – Digital – Animation/Motion Graphics for Samsung titled “Samsung Holiday Dreams”
GOLD – Design – Motion Graphics – Animation for Samsung titled “Samsung Holiday Dreams”
SILVER – Design – Product Design for Alvio
SILVER – Digital – Innovative Use of Digital for BioRanger
SILVER – Digital – Visual Design for Equinox titled “The Pursuit by Equinox”
SILVER – Digital – Navigation/Interactivity for Hammerhead Navigation titled “Hammerhead”
SILVER – Design – Art Direction for Samsung titled “Samsung Holiday Dreams”
BRONZE – Digital – Apps for Alvio
BRONZE – Digital – Innovative Use of Digital for Alvio
BRONZE – Digital – Retail for Equinox titled “The Pursuit by Equinox”
BRONZE – Digital – Innovative Use of Digital for Equinox titled “The Pursuit by Equinox”
BRONZE – Digital – Innovative Use of Digital for Owlet
BRONZE – Design – Product Design for Owlet titled “Owlet Smart Sock”
FINALIST – Design – Innovative Use of Design for Grove titled “Grove Ecosystem”
FINALIST – Digital – Innovative Use of Digital for LISNR
After lots of discussion the Integration jury led by Amir Kassaei, Worldwide CCO, DDB Worldwide, awarded Leo Burnett Chicago, Chicago the Integration Grand LIA for Allstate titled “Social Savvy Burglar”. This piece of work was also awarded one Gold statue, two Silver statues and two Bronze statues by four different juries:
GOLD – Integration – Multimedia Campaign for Allstate titled “Social Savvy Burglar”
SILVER – Non-Traditional – Live Events – Beyond Advertising for Allstate titled “Social Savvy Burglar”
SILVER – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film for Allstate titled “Social Savvy Burglar”
BRONZE – TV/Cinema/Online Film – Humour for Allstate titled “Social Savvy Burglar”
BRONZE – The NEW – Brand Content for Allstate titled “Social Savvy Burglar”
Leo Burnett Chicago was awarded an four additional Statues and two Finalists:
GOLD – TV/Cinema/Online Film – Humour for Esurance titled “Sorta Rx”
SILVER – TV/Cinema/Online Film – Copywriting for Esurance titled “Sorta Rx”
SILVER – TV/Cinema/Online Film – Banking/Financial/Insurance for Esurance titled “Sorta Rx”
BRONZE – Design – Editorial Design for St. Leonard’s Ministries titled “Finding Freedom”
FINALIST – Non-Traditional – Branded Content for Allstate titled “Skip Punishment”
FINALIST – TV/Cinema/Online Film – Health Care Services for UnitedHeathcare titled “Our Song”
Other US Winners:
180LA, Santa Monica
FINALIST – Digital – Travel for Expedia titled “#ThrowMeBack”
Able Baker, New York
BRONZE – Music & Sound – Use of Licensed Music for Android titled “Friends Furever”
AKQA, San Francisco
GOLD – The NEW – Brand Experience for Jordan titled “The Last Shot”
GOLD – Design – Digital Installations for Jordan titled “The Last Shot”
GOLD – Design – Experiential Marketing for Jordan titled “The Last Shot”
SILVER – Digital – Innovative Use of Digital for Jordan titled “The Last Shot”
SILVER – Design – Installations/Displays – Temporary for Jordan titled “The Last Shot”
SILVER – Design – Branded Content for Jordan titled “The Last Shot”
SILVER – Branded Entertainment – Experiential/Live Events for Jordan titled “The Last Shot”
BRONZE – Non-Traditional – Interactive Installations for Jordan titled “The Last Shot”
Antfood, Brooklyn
SILVER – Music & Sound – Sound Design for Facebook titled “Factory”
BRONZE – Music & Sound – Music Original – Underscore for Facebook titled “Factory”
Arnold Worldwide, Boston
BRONZE – Radio & Audio – Public Service/Social Welfare for Centers for Disease Control and Prevention titled “Marlene’s Tip: Lucky”
FINALIST – TV/Cinema/Online Film – Copywriting for Field Notes titled “Write”
BBDO New York, New York
GOLD – Production & Post-Production – Visual Effects for AT&T titled “Close To Home”
GOLD – Production & Post-Production – Direction for AT&T titled “Close To Home”
GOLD – Radio & Audio – Retail for FedEx Pack Plus titled “Robot”
GOLD – Poster – Consumer Campaign for The Art of Shaving titled “Barber Spa”
SILVER – Digital – Visual Design for Autism Speaks titled “The MSSNG Project”
SILVER – Branded Entertainment – Experiential/Live Events for Foot Locker titled “HORSE with Harden”
SILVER – TV/Cinema/Online Film – Campaign for Foot Locker titled “It’s Happening”, “It’s Really Happening”
SILVER – TV/Cinema/Online Film – Confections/Snacks for Snickers titled “Brady Bunch”
BRONZE – Digital – Banners for American Red Cross/Bitly titled “Hope.ly”
BRONZE – TV/Cinema/Online Film – Branded Content for Foot Locker titled “HORSE with Harden”
BRONZE – Digital – Use of Social Media for Foot Locker titled “HORSE with Harden”
BRONZE – Digital – Retail for Foot Locker titled “HORSE with Harden”
BRONZE – Digital – Branded Content for Foot Locker titled “HORSE with Harden”
BRONZE – Poster – Innovative Use of Poster for Lowe’s titled “Live Vines”
BRONZE – Radio & Audio – Original Music for Mountain Dew titled “Bluegrass”
BRONZE – Radio & Audio – Beverages for Mountain Dew titled “Bluegrass”
BRONZE – Integration – Multimedia Campaign for Snickers titled “Brady Bunch Integrated Campaign”
BRONZE – TV/Cinema/Online Film – Campaign for Twix Bites titled “Dial-Up #TBT”, “Flat Top #TBT”, “Y2K #TBT”, “Virtual Pet #TBT”
BRONZE – TV/Cinema/Online Film – Humour for Twix Bites titled “Flat Top #TBT”
FINALIST – Design – Poster Campaign for Autism Speaks titled “MSSNG 1 – 10,000 Posters”, “MSSNG 2 – 10,000 Posters”, “MSSNG 3 – 10,000 Posters”
FINALIST – TV/Cinema/Online Film – Retail for FedEx One Rate titled “Don’t Count That”
FINALIST – Branded Entertainment – Games for Foot Locker titled “HORSE with Harden”
FINALIST – Billboard – Innovative Use of Billboard for Lowe’s titled “Live Vines”
FINALIST – Radio & Audio – Campaign for Mountain Dew titled “R&B”, “Bluegrass”
FINALIST – Radio & Audio – Script Writing for Mountain Dew Kickstart titled “The One That Got Away”
FINALIST – Radio & Audio – Beverages for Mountain Dew Kickstart titled “The One That Got Away”
FINALIST – Billboard – Confections/Snacks for Snickers titled “Marcia Gets Hungry”
FINALIST – Billboard – Innovative Use of Billboard for Snickers titled “Marcia Gets Hungry”
FINALIST – Branded Entertainment – Documentary Short Film for Snickers titled “The Snickers Write-Off”
Believe Media, Los Angeles
GOLD – TV/Cinema/Online Film – Campaign for Moto 360 titled “Burritos”, “Chad”, “Golf”, “Architect”, “Holiday”
Big Sky Editorial, New York
SILVER – Production & Post-Production – Direction Campaign for Prada titled “The Make Out”, “The Battlefield”, “The Tree”
FINALIST – Production & Post-Production – Cinematography for Prada titled “The Battlefield”
FINALIST – Production & Post-Production – Cinematography for Prada titled “The Make Out”
Blind Visual Propaganda, Santa Monica
FINALIST – Music Video – Animation for Coldplay titled “Ink”
Bravo/Y&R, Miami
GOLD – Radio & Audio – Use of Music for PopClik titled “Conference Room”
GOLD – Radio & Audio – Personal Items/Gift Items for PopClik titled “Conference Room”
SILVER – Radio & Audio – Campaign for PopClik titled “Conference Room”, “Skype”
SILVER – Radio & Audio – Personal Items/Gift Items for PopClik titled “Skype”
BRONZE – Radio & Audio – Campaign for FedEx titled “Brand New Laptop”, “Mother-in-Law”, “Replacement Wedding Ring”
BRONZE – Radio & Audio – Use of Music for PopClik titled “Skype”
BRONZE – Radio & Audio – Personal Items/Gift Items for Zippo.com titled “Watch”
BRONZE – Radio & Audio – Sound Design for Zippo.com titled “Watch”
Butter Music + Sound, New York
GOLD – Music & Sound – Music Original – Underscore for Pepto-Bismol titled “The Boy Raised by Goats”
CAA Marketing, Los Angeles
GOLD – Music & Sound – Music Original – Song for Old Navy titled “Unlimited”
FINALIST – TV/Cinema/Online Film – Humour for Cadillac / Entourage titled “Ari Gold is Back”
FINALIST – Branded Entertainment – Music Videos for Old Navy titled “Unlimited”
Comma, Chicago
FINALIST – Music & Sound – Music Adaptation – Instrumental for Kraft Lunchables titled “Yard Sale”
COPILOT Strategic Music + Sound, New York
FINALIST – Music & Sound – Music Adaptation – Song for Visa titled “The Samba of the World”
CP+B, Boulder
BRONZE – Digital – Use of Social Media for Domino’s titled “Emoji Ordering”
FINALIST – Digital – Innovative Use of Digital for Domino’s titled “Emoji Ordering”
FINALIST – Non-Traditional – Branded Content for Fruit of the Loom titled “Plastique”
FINALIST – TV/Cinema/Online Film – Foods for Velveeta Shells and Cheese titled “The Law”
Cut+Run, Los Angeles
FINALIST – Production & Post-Production – Editing for Skittles titled “Settle It”
DAVID, Miami
SILVER – Non-Traditional – Retail for Burger King titled “Proud Whopper”
SILVER – Design – Innovative Use of Design for Burger King titled “Proud Whopper”
SILVER – Design – Point-of-Sale for Burger King titled “Proud Whopper”
David&Goliath, El Segundo
FINALIST – TV/Cinema/Online Film – Automotive for 2016 Kia Sorento titled “The Perfect Getaway”
DDB California, San Francisco
SILVER – TV/Cinema/Online Film – Campaign for Clorox Bleach – Bleachable Moments titled “Tandem”, “Mop”, “Distance”
BRONZE – Design – Installations/Displays – Temporary for Brita titled “Sugar Buildings”
BRONZE – TV/Cinema/Online Film – Household Products for Clorox Bleach titled “Bleachable Moments – Mop”
DDB Chicago, Chicago
SILVER – Digital – Use of Social Media for McDonald’s titled “Lovin’ The Super Bowl”
SILVER – Radio & Audio – Confections/Snacks for Skittles titled “Clone”
SILVER – Radio & Audio – Confections/Snacks for Skittles titled “New Mouth”
SILVER – Radio & Audio – Confections/Snacks for Skittles titled “Two Head Ed”
BRONZE – TV/Cinema/Online Film – Confections/Snacks for Skittles titled “Settle It”
FINALIST – Radio & Audio – Campaign for Skittles titled “New Mouth”, “Two Head Ed”
Deutsch LA, Los Angeles
BRONZE – TV/Cinema/Online Film – Campaign for Diet Dr Pepper titled “Lil Sweet – Birthday Party”, “Lil Sweet – Self-Employed”
FINALIST – Production & Post-Production – Direction for Taco Bell Breakfast titled “Routine Republic (Longform)”
Deutsch NY, New York
FINALIST – TV/Cinema/Online Film – Public Service/Social Welfare for Champions Against Bullying titled “Too Late”
DigitasLBi, New York
BRONZE – TV/Cinema/Online Film – Humour for Digital Content NewFronts 2015 titled “The Advertising Prophet”
DigitasLBi, San Francisco
GOLD – Digital – Use of Social Media for Taco Bell titled “Taco Bell Blackout”
SILVER – Digital – Retail for Taco Bell titled “Taco Bell Blackout”
BRONZE – Non-Traditional – Direct Marketing for Taco Bell titled “Taco Bell Blackout”
FINALIST – Non-Traditional – Retail for Taco Bell titled “Taco Bell Blackout”
Droga5, New York
GOLD – Digital – Campaign for Under Armour Women’s Apparel titled “Gisele Bündchen – I Will What I Want Online Film”, “Gisele Bündchen – I Will What I Want Web Experience”
SILVER – Digital – Campaign for Newcastle titled “Newcastle Band of Brands”
SILVER – Digital – Use of Social Media for Under Armour Women’s Apparel titled “Gisele Bündchen – I Will What I Want”
Emoto Music, Santa Monica
SILVER – Music & Sound – Music Original – Underscore for General Electric titled “Ideas”
Energy BBDO, Chicago
SILVER – Design – Experiential Marketing for Bud Light titled “Coin”
BRONZE – Branded Entertainment – Experiential/Live Events for Bud Light titled “Bud Light Whatever, USA Launch 2014”
Fitzgerald & Co, Atlanta
SILVER – Radio & Audio – Campaign for Quikrete Concrete titled “Church”, “Caesar”, “Norman”, “The Sun”, “Baby”, “Art Student”
Havas Worldwide New York, New York
BRONZE – Digital – Innovative Use of Digital for Dos Equis titled “Things Get More Interesting When You Wear a Mask – Oculus Rift”
Hill Holliday, Boston
GOLD – Branded Entertainment – Experiential/Live Events for Capra titled “Trailscape”
BRONZE – The NEW – Brand Experience for Capra titled “Trailscape”
INNOCEAN USA, Huntington Beach
GOLD – Radio & Audio – Script Writing for VocaliD titled “Know My Voice”
SILVER – Radio & Audio – Public Service/Social Welfare Campaign for VocaliD titled “Know My Voice”, “Ask Not”
INTERSTATE, New York
FINALIST – Music & Sound – Sound Design for Master & Dynamic MH40 Headphones titled “Dynamic Differences”
J. Walter Thompson Atlanta, Atlanta
SILVER – Music & Sound – Sound Design for Pennzoil titled “Airlift Drift”
Lapiz, Chicago
GOLD – Design – Installations/Displays – Temporary for Mexico titled “Snow Graffiti”
SILVER – Radio & Audio – Foods for Dog Chow Little Bites titled “BEEP”
BRONZE – Radio & Audio – Public Service/Social Welfare for Purple Purse Foundation titled “ATM”
Marmoset, Portland
BRONZE – Music & Sound – Music Original – Underscore for Levi’s Commuter Series titled “The Ride – Kyle Garner”
FINALIST – Music & Sound – Music Original – Underscore for Depactus titled “Where the Land Meets the Sea”
McCann New York, New York
FINALIST – Print – Public Service/Social Welfare for Evolve titled “Swords”
Mekanism, San Francisco
SILVER – Design – Verbal Identity for It’s On Us titled “It’s On Us”
Mistress, Santa Monica
FINALIST – Branded Entertainment – Experiential/Live Events for PayPal Security titled “PayPal/CollegeHumor – Run Your Card”
Moroch, Dallas
SILVER – Design – Direct Marketing – Consumer for McDonald’s titled “Fry Gloves”
MPC, New York
FINALIST – Production & Post-Production – Animation for Mercedes-Benz titled “Fable”
Music Dealers, Chicago
BRONZE – Music & Sound – Music Original – Underscore for Airbnb – 25th Anniversary of the Fall of the Berlin Wall titled “Wall and Chain: A Story of Breaking Down Walls”
NO6, New York
SILVER – Production & Post-Production – Editing for Johnnie Walker Blue Label titled “The Gentlemen’s Wager”
Ogilvy & Mather, Chicago
GOLD – Design – Posters for Steppenwolf Theatre titled “OkayBye”
SILVER – Design – Posters for Steppenwolf Theatre titled “Hushabye”
BRONZE – Design – Posters for Steppenwolf Theatre titled “Ironbound”
FINALIST – The NEW – Brand Content for Dove titled “Choose Beautiful”
Ogilvy New York, New York
SILVER – Design – Use of Illustration Campaign for IBM – Man with Machine: Think Series titled “Birds”, “Bicycle”, “Rainbow Dudes”
BRONZE – The NEW – Brand Experience for Coke Zero titled “Drinkable Advertising”
BRONZE – Digital – Animation/Motion Graphics for IBM titled “US Open Sessions”
BRONZE – Music & Sound – Use of Licensed Music for NASCAR titled “What If?”
FINALIST – Digital – Use of Social Media for IBM titled “Play!”
FINALIST – Design – Installations/Displays – Temporary for IBM titled “Play!”
FINALIST – Design – Poster Campaign for IBM – Man with Machine: Think Series titled “Birds”, “Landscape”, “Contact Sheet”, “Eye”, “Window”, “Rainbow Dudes”
FINALIST – Design – Use of Typography Campaign for IBM – Man with Machine: Think Series titled “Birds”, “Window”, “Contact Sheet”
FINALIST – Music & Sound – Use of Licensed Music for Spotify titled “I’m A Drifter, Again”
OgilvyEntertainment, New York
FINALIST – Branded Entertainment – Television Program – Reality/Unscripted/Alternative Series for DuPont South Asia titled “The Power of Shunya | Season 2”
Pereira & O’Dell, San Francisco
GOLD – Branded Entertainment – Documentary Short Film for Skype titled “Finding Donut”
BRONZE – Branded Entertainment – Online Series for Dell Venue Tablet with Intel inside titled “What Lives Inside”
PRETTYBIRD, Culver City
GOLD – Production & Post-Production – Direction Campaign for GAP titled “Spring is Coming”, “First Impression”, “First Date”, “Plot Thickens”, “April Fools”, “The End”
BRONZE – Production & Post-Production – Direction for GE Link Lightbulb titled “Enhance Your Lighting”
BRONZE – Music Video – Direction for Pharrell Williams titled “Freedom”
FINALIST – Music Video – Best Music Video for Pharrell Williams titled “Freedom”
Publicis Kaplan Thaler, New York
SILVER – Branded Entertainment – Scripted Short Film for Pepto Bismol titled “The Boy Raised by Goats”
FINALIST – Digital – Public Service/Social Welfare for Doctors of the World titled “More than a Costume”
R/GA Los Angeles, Los Angeles
BRONZE – Production & Post-Production – Editing for Beats By Dr. Dre titled “LeBron Re-Established 2014”
BRONZE – Music & Sound – Use of Licensed Music for Beats By Dr. Dre titled “LeBron Re-Established 2014”
FINALIST – Production & Post-Production – Direction for Beats By Dr. Dre titled “LeBron Re-Established 2014”
FINALIST – Production & Post-Production – Cinematography for Beats By Dr. Dre titled “LeBron Re-Established 2014”
Raison Pure, New York
GOLD – Package Design – Product Line for Jeremiah Weed
Rattling Stick, Santa Monica
GOLD – Production & Post-Production – Direction for Sainsbury’s Supermarkets titled “1914”
GOLD – Production & Post-Production – Cinematography for Sainsbury’s Supermarkets titled “1914”
BRONZE – Production & Post-Production – Editing for Transport for London titled “TfL: Tortoise and the Hare”
BRONZE – Production & Post-Production – Cinematography for Transport for London titled “TfL: Tortoise and the Hare”
Razorfish New York, New York
SILVER – Digital – Automotive for Mercedes-Benz USA titled “Build a GLA on Instagram”
SILVER – Digital – Microsites for Spotify titled “Spotify Year in Music”
BRONZE – The NEW – Media Innovation for Mercedes-Benz USA titled “Build a GLA on Instagram”
BRONZE – Digital – Use of Social Media for Mercedes-Benz USA titled “Build a GLA on Instagram”
FINALIST – Digital – Innovative Use of Digital for Mercedes-Benz USA titled “Build a GLA on Instagram”
Red Peak, New York
BRONZE – Design – Use of Copywriting Campaign for Lisa Sanders Public Relations titled “Spicy”, “Sweet”, “Garlic”
RSA Films, West Hollywood
BRONZE – Production & Post-Production – Direction for Johnnie Walker Blue Label titled “The Gentleman’s Wager”
Saatchi & Saatchi, New York
GOLD – TV/Cinema/Online Film – Campaign for Luvs titled “Nap Time”, “Hospital”, “Shopping”
BRONZE – Integration – Integration for GLAAD titled “Celibacy Challenge”
BRONZE – Integration – Multimedia Campaign for GLAAD titled “Celibacy Challenge”
BRONZE – TV/Cinema/Online Film – Copywriting for Pampers titled “Hush Little Baby”
BRONZE – TV/Cinema/Online Film – Cosmetics/Toiletries/Pharmaceuticals for Pampers titled “Hush Little Baby”
FINALIST – Production & Post-Production – Cinematography for Pampers titled “Hush Little Baby”
TBWAChiatDay, Los Angeles
FINALIST – TV/Cinema/Online Film – Beverages – Non-Alcoholic for Gatorade titled “Made in NY”
the community, Miami
GOLD – TV/Cinema/Online Film – Copywriting for Corona Extra titled “Dear Summer”
SILVER – Design – Art Direction Campaign for The Buenos Aires Public Bike System titled “Bike 24 Hours – Dog”, “Bike 24 Hours – Baby”
BRONZE – Design – Use of Illustration Campaign for The Buenos Aires Public Bike System titled “Bike 24 Hours – Dog”, “Bike 24 Hours – Squirrel”
FINALIST – Print – Public Service/Social Welfare for Buenos Aires Blood Donation titled “You Give More Than Just Blood – Andy Warhol”
FINALIST – Print – Public Service/Social Welfare for Buenos Aires Blood Donation titled “You Give More Than Just Blood – George Lucas”
FINALIST – Print – Public Service/Social Welfare for Buenos Aires Blood Donation titled “You Give More Than Just Blood – Stephen King”
FINALIST – Poster – Use of Illustration Campaign for The Buenos Aires Public Bike System – Bike 24 Hours Campaign titled “Dog”, “Baby”, “Squirrel”
The Martin Agency, Richmond
GOLD – TV/Cinema/Online Film – Campaign for Geico Insurance titled “Family Long Form”, “Elevator”, “High Five”, “Cleaning”
GOLD – TV/Cinema/Online Film – Banking/Financial/Insurance for Geico Insurance titled “Unskippable – Family, Long”
GOLD – TV/Cinema/Online Film – Humour for Geico Insurance titled “Unskippable – Family, Long”
GOLD – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film for Geico Insurance titled “Unskippable – Family, Long”
The Richards Group, Dallas
GOLD – Radio & Audio – Script Writing for Motel 6 titled “Designer Dogs”
GOLD – Radio & Audio – Campaign for Motel 6 titled “Paleolithic Diet”, “B&B Maid”, “Designer Dogs”
SILVER – Radio & Audio – Travel for Motel 6 titled “B&B Maid”
SILVER – Radio & Audio – Travel for Motel 6 titled “Designer Dogs”
SILVER – Radio & Audio – Travel for Motel 6 titled “Paleolithic Diet”
BRONZE – Radio & Audio – Travel for Motel 6 titled “Viral”
Thomas Leisten Schneider, Los Angeles
SILVER – Production & Post-Production – New Director for Lone Wolfs Objets d’Surf titled “A Good Man”
tonefarmer, New York
GOLD – Music & Sound – Music Original – Song for Loctite titled “Positive Feelings 12 – Dance Mix”
BRONZE – Music & Sound – Music Adaptation – Song for Weight Watchers titled “If You’re Happy”
Tool of North America, Santa Monica
BRONZE – TV/Cinema/Online Film – Campaign for Diet Dr. Pepper titled “Self-Employed”, “Birthday”
Vaudeville Sound, West Hollywood
SILVER – Music & Sound – Sound Design for Adidas – Climachill titled “Uncontrol Yourself”
Venables Bell & Partners, San Francisco
BRONZE – Music & Sound – Use of Licensed Music for POWERbot titled “Be Messy”
VML, Kansas City
FINALIST – Branded Entertainment – Documentary Short Film for Gatorade titled “Win From Within: Ben Jackson”
FINALIST – Digital – Banners for Tennessee Department of Tourism Development titled “One Minute Vacation”
FINALIST – Radio & Audio – Original Music for Wendy’s titled “Pretzel Bacon Cheeseburger – Yes, Yes, Yes”
FINALIST – Radio & Audio – Use of Music for Wendy’s titled “Pretzel Bacon Cheeseburger – Yes, Yes, Yes”
Y&R New York, New York
BRONZE – Print – Art Direction for Land Rover USA titled “Elephant”
BRONZE – Print – Consumer Campaign for Land Rover USA titled “Hyena”, “Frog”, “Ape”, “Elephant”
FINALIST – Print – Corporate Image for Land Rover USA titled “Frog”
FINALIST – Digital – Branded Content for Land Rover USA titled “The Vanishing Game”
FINALIST – Branded Entertainment – Branded IP for Land Rover USA titled “The Vanishing Game”
FINALIST – Production & Post-Production – Animation for LiveOn NY titled “Long Live New York”
Yessian Music, Detroit
FINALIST – Music & Sound – Music Original – Underscore for Wanda Movie Park titled “Hubei in the Air”
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More