Will Burghes has been appointed head of marketing science at ad agency Argonaut. He will report to CMO Katie Miller and be charged with building and leading the shop’s newly formed marketing science division, which will be focused on harnessing data to help Argonaut continue to craft valuable creative.
Burghes joins Argonaut after serving as SVP of insight & analytics at Citizen Relations and executive director of Data & Analytics at Forsman & Bodenfors New York.
“We want to assemble a team of creative analysts who are more than data storytellers and who understand how to use data as inspiration for creativity,” said Burghes. “Data is not just for putting creative through testing and writing campaign wrap-up reports; we use data to inform strategy, write briefs, assist with connections planning and more.”
Burghes has spent his professional life helping brands make better decisions using data, with the firm belief that it can be a powerful source of creative inspiration. Originally from London, he moved to New York City in 2008 and began his career as a management consultant before working on Wall Street and then at the adventure running company Tough Mudder, where he ultimately served as SVP of strategy.
During his six-year tenure at Forsman & Bodenfors New York, Burghes worked his way up to executive director of data & analytics, while also serving on the agency’s global advisory board and further honing his expertise in strategic planning, fintech, media and web analytics, and creative performance analysis. After a brief stint in the PR sector as SVP of insights & analytics at Citizen Relations, Burghes found himself called back to the agency world at Argonaut, which maintains a staff of more than 100 employees across San Francisco and New York.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More