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    Will Burghes named head of marketing science at Argonaut

    By SHOOTUpdated:No Comments1239 Views
    SAN FRANCISCO --

    Will Burghes has been appointed head of marketing science at ad agency Argonaut. He will report to CMO Katie Miller and be charged with building and leading the shop’s newly formed marketing science division, which will be focused on harnessing data to help Argonaut continue to craft valuable creative.

    Burghes joins Argonaut after serving as SVP of insight & analytics at Citizen Relations and executive director of Data & Analytics at Forsman & Bodenfors New York. 

    “We want to assemble a team of creative analysts who are more than data storytellers and who understand how to use data as inspiration for creativity,” said Burghes. “Data is not just for putting creative through testing and writing campaign wrap-up reports; we use data to inform strategy, write briefs, assist with connections planning and more.” 

    Burghes has spent his professional life helping brands make better decisions using data, with the firm belief that it can be a powerful source of creative inspiration. Originally from London, he moved to New York City in 2008 and began his career as a management consultant before working on Wall Street and then at the adventure running company Tough Mudder, where he ultimately served as SVP of strategy.

    During his six-year tenure at Forsman & Bodenfors New York, Burghes worked his way up to executive director of data & analytics, while also serving on the agency’s global advisory board and further honing his expertise in strategic planning, fintech, media and web analytics, and creative performance analysis. After a brief stint in the PR sector as SVP of insights & analytics at Citizen Relations, Burghes found himself called back to the agency world at Argonaut, which maintains a staff of more than 100 employees across San Francisco and New York.

    Tags:ArgonautKatie MillerWill Burghes



    Review: Director Ben Taylor’s “Joy”

    Thursday, November 21, 2024

    Toward the end of Netflix's "Joy," the muffled cry of a newborn baby prompts a man and woman in a hospital to embrace out of pure bliss. They aren't the parents, but they had as much to do with the birth as the mom and dad.

    This charming and winning movie charts the decade-long true story of how the world's first IVF baby was born in England in 1978 — a 5-pound, 12-ounce girl who paved the way for millions more. It's an upbeat, very English affair, mixing sober discussion of endometriosis with chocolate biscuits.

    The couple embracing that day were pioneering scientist Robert Edwards and Jean Purdy, a young nurse and embryologist. Together with surgeon Patrick Steptoe, the trio succeeded with in vitro fertilization, a method of treating infertility. Edwards would go on to win the Nobel Prize.

    "Joy" has been birthed at a time when science is under threat in America — even IVF — so it's downright inspiring to see plucky, smart scientists working hard to change the world. "What we're doing, it matters," says Steptoe, played with quiet economy by Bill Nighy.

    "Joy" is the personal stories of the three scientists — mostly through the eyes of Purdy, a polite lab-coated warrior. "If I hear a commotion, I'm not very good at staying out of it," she says. Perfectly played by Thomasin McKenzie, Purdy is both vulnerable and strong, learning through the process to be a better human. James Norton plays Edwards with charm, self-doubt and calm spirit.

    Jack Thorne's script nicely explains the massive pressure the trio faced. IVF may have become common and uncontroversial over the last decades, but back in the late '70s it was experimental and shunned. The Anglican church called it a sin, the newspapers labeled it Frankenstein-ish and other... Read More

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