Editors Richard Starkey and Antoine Mills have joined wild(child) post. The former moves to the New York shop–which is headed by owner/editor Yvette Pineyro–from South Africa where he maintained a shop called Guillotine, which he recently closed. Meanwhile Mills has been freelancing in NYC the past couple of years after having been on the roster of Ohio Edit, New York. Born and raised in London, Mills is a post industry veteran. Starting his career selling punk fashions to the likes of The Clash, Mills moved into motion when he enrolled in NYU’s Summer Film Program before relocating to Los Angeles to study video production while continuing to study a first love — photography – where he assisted notables such as Annie Liebowitz and Anton Corbijn. Mills settled in New York after deciding that editing was his calling and subsequently collaborated on spots helmed by such notables as Tarsem, Marcus Nispel, Jeff Priess and Arni & Kinski. Mills has cut campaigns for HSBC, Maybelline, Hugo Boss, Cadillac, Macy’s and most recently an international package for Microsoft in French for broadcast cinema and the web. In addition, he has a longstanding relationship with acclaimed photographer/director Peter Lindberg with whom he has delved into longer form projects, the most noteworthy being Inner Voices which won best documentary short form at the International Festival of Cinema and Technology of Canada in Toronto. Meanwhile Starkey has twice been nominated for best editor honors at Africa and Asia’s industry awards show The Loeries. He’s won nine Loeries’ honors in various categories and cut a music video, “Show Me,” for John Legend, that earned a NAACP Award nomination in 2008. Starkey has seen his work make the Cannes shortlist four times and has cut international campaigns for such clients as Nike, Orange, Visa, Carlsberg, Heineken, Kelloggg’s, Swatch and Gatorade. Last year the Starkey-cut “Bad Listener” for Nike was shortlisted at Cannes and won an Epica Awards Film Silver Award. Additionally in ’09, Starkey’s MTN “Lift/Doorman” made the Cannes shortlist and his work on Neotel’s “No Limits” took Best Animation honors at the Midsummer Awards in the U.K.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More