Wieden+Kennedy (W+K) has pegged Iain Tait to be its global interactive executive creative director, effective April 1. Accomplished in the digital advertising space, he will join executive creative directors Dan Wieden and John Jay, and COO Dave Luhr on the global management team that oversees all seven W+K network offices. Tait is the first addition to the global team since its formation in 2006.
Tait spent the past eight years as creative director and head of strategy for independent agency Poke in London, where he was a founding partner and driving force behind lauded work for clients such as American Express, Orange, Topshop, Yahoo! and Zopa.
Among the awards his endeavors have won over the years are Webbys, One Show Pencils, ADC Cubes and Cannes Lion recognition. He is the author of a well read industry blog, crackunit.com, and has been named jury chairman for this year’s One Show Interactive Awards.
“Iain is one of the industry’s most influential and respected digital leaders,” said Wieden, co-founder/exec creative director of W+K. “He understands the remarkable relationship between people, culture and business, and his background as a strategic, creative business leader complements our global management team’s abilities.”
Prior to his work at Poke, Tait was a part of the management team for Oven Digital, a global digital agency in London, and director of product development for First Tuesday in London, where he worked in the startup space responsible for developing and delivering new online business models.
Tait will relocate to W+K’s Portland office.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More