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    Wieden+Kennedy Scores Film Grand Prix At Cannes; Droga5 Now Known As Grand Prix3

    By SHOOT StaffUpdated:No Comments1561 Views
    Cannes Lions Film Grand Prix trophy

    W+K's "Write The Future" A Big Winner; Droga5 Registers With Bing/Jay-Z Initiative and Puma Spot; Smuggler Wins Palme d'Or

    By A SHOOT Staff Report

    CANNES, France --

    Wieden+Kennedy won the coveted Film Grand Prix at the Cannes Lions International Festival of Creativity for the second consecutive year–except this time it was W+K Amsterdam and London that scored with its Nike “Write The Future” commercial directed by Alejandro Gonzalez Innaritu of Independent, London, and bicoastal Anonymous Content. Last year, W+K’s Portland, Ore. office took the Grand Prix for Old Spice’s “The Man Your Man Could Smell Like” directed by Tom Kuntz of MJZ.

    “Write The Future” is a soccer-star laden spot in which the world’s greatest players envision their future if they and their teams perform well at the World Cup. Unfortunately the flip side reveals a future of disgrace and ridicule if they perform poorly. The cause and effect, though, goes much deeper than that as nations’ economies and mindsets–like the fans who live vicariously through their favorite teams and players–flourish or suffer accordingly depending on the World Cup outcome.

    While W+K continued its pattern of Grand Prix success during tonight’s awards ceremony at Cannes, Droga5 soared to new Grand Prix heights with three such honors this year–two for Bing/Jay Z’s “Decode Jay-Z with Bing” initiative. The out-of-home experience had people on a scavenger hunt to find pages of Jay-Z’s autobiography hidden outdoors in 13 cities. Those folks who first found a page and checed in on a Bing-sponsored website got the chance to win tickets to Jay-Z concerts for life. Tonight the campaign won the Integrated Grand Prix, just a few days after earning the Outdoor Grand Prix.

    Droga5 also won tonight’s Film Craft Grand Prix for Puma’s “After Hours Athlete” commercial depicting night-time casual athletes such as bowlers, billiards and darts players. The spot was directed by Ringan Ledwidge of Smuggler.

    No Titanium Grand Prix was bestowed this year as judges concluded that no work merited the honor.

    Film Gold
     Nike’s “Write The Future” wasn’t the only favorite going into Cannes that came out a winner. Two lauded spots from this year’s Super Bowl also scored Film Gold Lions–Volkswagen’s “The Force” directed by Lance Acord of Park Pictures for Deutsch LA; and Chrysler’s “Born of Fire” directed by Samuel Bayer of Serial Pictures for Wieden+Kennedy, Portland.

    “Write The Future,” “The Force” and “Born of Fire” each also scored two Film Craft Gold Lions.

    For a full rundown of Grand Prix and Gold Lion winners, check here.

    Palme d’Or
    Puma’s “After Hours Athlete” was one element in a body of work that earned Smuggler the Palme d’Or. In fact four of the top five production houses in the Palme d’Or derby were from the U.S.

    Smuggler was followed by O Positive with MJZ finishing third. Taking fourth place was the U.K.’s Stink. And earning fifth place distinction was Hungry Man.

    Crisp Grand Prix
    Taking the inaugural Creative Effectiveness Grand Prix was Abbott Mead Vickers/BBDO London for a Walkers Crisps initiative which brought excitement to the town of Sandwich, Kent, underscoring Walkers’ complimentary snack prowess to a lunch sandwich.

    Bringing excitment to Sandwich and the sandwich were a series of celeb-featured events in the small town. The transformation of the sleepy Sandwich into a vibrant, buzz-generating town fueled web chatter, PR and the like, bringing Walkers crisps to a more top-of-mind status when it comes to lunch planning. Brown bagging took on a new crispy dimension.

    Category:News



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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