The creative team of Fabian Berglund and Ida Gronblom has joined Wieden+Kennedy, New York. The duo comes over from R/GA New York, where they have been since 2010. Previously Berglund and Gronblom spent five years at Wieden+Kennedy London.
While at R/GA, Berglund and Gronblom worked on campaigns for Nike and a number of successful new business pitches, including a campaign for Giorgio Armani Fragrances to support The UNICEF Tap Project during World Water Week 2011.
Berglund and Gronblom will work as a senior creative team on all brands across the Wieden+Kennedy New York client roster, which includes the recently added Heineken USA business, as well as ESPN, Delta Air Lines, Nike, Jordan Brand, ABC Network Television, Disney XD, and ABC Family.
The duo met at Berghs School of Communication in Stockholm, Sweden, teaming up in 2005 after winning a D&AD Student Award. They briefly worked for Tequila/TBWA before starting at W+K, where they worked on Nokia Global, Honda, Nike, The Guardian, Pizza Hut, EA Games and Save the Children.
Gronblom, originally from Finland, holds a bachelor of arts in fashion design from the Helsinki University of Art & Design (TAIK). Berglund, who was born and raised in Sweden, studied screen, TV and video production at the KvB Institute of Technology.
Lashana Lynch, Eddie Redmayne Compare Notes On “The Day of the Jackal”
Lashana Lynch was running away from spies.
After playing Nomi in 2021's "No Time To Die," she was actively avoiding any role that involved working for the secret service. What part could beat a Bond girl who took James Bond's 007 code name from him?
"I was like, 'No, I'm not doing it again. That's a legacy role. That's something that absolutely should be untouched forever,'" recalls Lynch.
But then she read the character of Bianca Pullman for a TV series based on Frederick Forsyth's classic thriller "The Day of the Jackal." Bianca was also an employee of Britain's foreign intelligence agency, but the differences between the two MI6 workers appealed: While Nomi was slick, Bianca was a mess Lynch could dive into.
"I'd pushed against this world for a long time and it felt like it came right at me full throttle," she says.
No one is happier that she jumped on board than Eddie Redmayne, who plays the Jackal, the myth-like murderer for hire. Her "versatility is insane," he says, adding that Lynch even suggested the perfect song for the theme, Celeste's "This Is Who I Am."
"The Day of the Jackal" updates Fred Zinnemann's 1973 movie, starring Edward Fox as the cravat-wearing killer hired to kill the French president.
Redmayne's version inherits the gentlemanly style of Fox, living a life of jet-setting quiet luxury, funded by getting away with murder through ingenious devices, clever disguises and flawless planning. Bianca is the intelligence officer and arms expert who will stop at nothing to find him, much to the discomfort of her co-workers and family.
Lynch and Redmayne are also producers on the show, which is airing on Sky in the U.K. and debuts Thursday on Peacock. They didn't spend much time together on set,... Read More