The creative team of Fabian Berglund and Ida Gronblom has joined Wieden+Kennedy, New York. The duo comes over from R/GA New York, where they have been since 2010. Previously Berglund and Gronblom spent five years at Wieden+Kennedy London.
While at R/GA, Berglund and Gronblom worked on campaigns for Nike and a number of successful new business pitches, including a campaign for Giorgio Armani Fragrances to support The UNICEF Tap Project during World Water Week 2011.
Berglund and Gronblom will work as a senior creative team on all brands across the Wieden+Kennedy New York client roster, which includes the recently added Heineken USA business, as well as ESPN, Delta Air Lines, Nike, Jordan Brand, ABC Network Television, Disney XD, and ABC Family.
The duo met at Berghs School of Communication in Stockholm, Sweden, teaming up in 2005 after winning a D&AD Student Award. They briefly worked for Tequila/TBWA before starting at W+K, where they worked on Nokia Global, Honda, Nike, The Guardian, Pizza Hut, EA Games and Save the Children.
Gronblom, originally from Finland, holds a bachelor of arts in fashion design from the Helsinki University of Art & Design (TAIK). Berglund, who was born and raised in Sweden, studied screen, TV and video production at the KvB Institute of Technology.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More