Editorial shop The Whitehouse has launched Cap Gun, a Chicago-based production division featuring a core of talent consisting of exec producer Matt Abramson, director Alex Fendrich and production manager Kaitlyn Parks. The collective will handle a wide range of productions, including directing traditional broadcast commercials and creating original content (from conception to delivery of a finished product).
The first work out of the new venture includes Craftsman’s “Music Experiment” out of Y&R, Chicago, and a soon-to-be-released interactive project for Norton out of Leo Burnett, Chicago. Both jobs were directed by Fendrich.
David Brixton, managing partner of The Whitehouse, explained, “We saw an opportunity to extend the range of the creative solutions we offer our clients, particularly in the Chicago market.” Brixton knew Abramson as an agency producer who in turn introduced him to director Fendrich.
Abramson’s agency pedigree includes producing at Chicago shops Element 79 and then DDB Chicago. Fendrich also worked on the agency side as a creative in Chicago. He also performed with noted Chicago comedy troupe Second City. He then moved into directing spots for such clients as Western Union and Cricket Wireless, the latter of which marked his first collaboration with Abramson.
The Whitehouse continues to maintain offices in London, New York, Chicago and Los Angeles.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More