David Droga, founder/creative chairman of Droga5, will serve as the 2011 AICP Next Awards judging chair, and emcee at the Next Awards presentation the morning of the AICP Show’s debut at The Museum of Modern Art. Additionally, the deadline to enter the Next Awards categories has been extended to March 18.
“Since they launched five years ago, the Next Awards have really provided a spotlight for our industry’s most innovative work,” said Droga. “The Next Awards presentation offers thought-provoking insights into the process, and I’m really looking forward to helping develop this great event.”
The Next Awards honor marketing in the motion image across six categories: Integrated Campaign, Viral/Web Film, Website/Microsite, Product Integration, Experiential, and Apps. The Next Awards recognize outstanding work and the creative forces behind it, but are much more than an Awards competition–it is a platform for thought leadership and analysis.
“I’ve worked with David numerous times over the years on projects that not only fit the Next Awards criteria, but have won many of the honors in the past,” said Brian Carmody, managing partner/co-founder of Smuggler, and chairman of the 2011 AICP Show. “He brings a very strong sensibility and understanding to this role.”
“David’s expertise, enthusiasm, and commitment to creativity and innovation make him the perfect fit for the Next Awards,” noted Matt Miller, president/CEO of the Association of Independent Commercial Producers.
Droga has been instrumental in selecting the judges for this year’s Next Awards, and the invited list includes: Jamie Barrett, partner/executive creative director, Goodby, Silverstein & Partners; Lars Bastholm, chief digital creative director, Ogilvy; Mike Byrne, partner/creative director, Anomaly; Dustin Callif, digital executive producer, Tool of North America; Michael Ferdman, founder/owner, Firstborn; Gerry Graf, partner, Barton F., Graf 9000; Bob Greenberg, chairman/CEO/global CCO, R/GA; Greg Hahn, executive creative director, BBDO; Derek Handley, CEO, Hyperfactory; Daniel Ilic, creative director, North Kingdom; Rei Inamoto, co-founder/chief creative officer, AKQA; Linus Karlsson, chairman/chief creative officer, McCann; Kerry Keenan, global director of creative content, Y&R; Alessandra Lariu, sr. VP/Digital Group creative director, McCann; Dana Locatell, partner/executive producer, Supply & Demand; Don McNeill, president, Digital Kitchen; Diane McArter, president, Furlined; Tommy Means, partner, Mekanism; Chris Milk, director, @radical.media; Ty Montague, founder/co-CEO, Co.; Max Oshman, head of interactive, The Lab; Benjamin Palmer, co-founder/CEO, The Barbarian Group; Jesper Pålsson, CEO/executive producer, Stopp; Ewan Paterson, chief creative officer, DDB Chicago; Alex Rainert, head of product, Foursquare; Rob Reilly, worldwide chief creative officer, Crispin Porter + Bogusky; Kevin Roddy; Ted Royer, executive creative director, Droga5; Stephen Rutterford, owner; The Brooklyn Brothers; Doug Schumacher, founder/creative director, Basement; Rob Schwartz, chief creative officer, TBWA/Chiat/Day; Dave Skaff, founder/head of creative, The Science Project; Darren Spiller, chief creative officer, Fallon; Ben Tricklebank, creative director, B-Reel; Mark Tutssel, worldwide chief creative officer, Leo Burnett; Scott Vitrone, executive creative director, Wieden + Kennedy; Steve Wax, co-founder/managing partner, Campfire; Petter Westlund, founding partner/creative director, B-Reel; and Diego Zambrano, sr. partner/creative director, Ogilvy.
At The Next Awards presentation, winners of the Integrated Campaign category present cases studies exploring the creative and strategic thinking behind each winning piece. The Next Awards also features a series of short films highlighting the thinking of the judges in each category. The work of the Next winners, along with that of the honorees of the AICP Show, The Art & Technique of the American Commercial, becomes a part of the archives of The Department of Film at The Museum of Modern Art in New York City.
Oscar Nominees Delve Into The Art Of Editing At ACE Session
You couldn’t miss Sean Baker at this past Sunday’s Oscar ceremony where he won for Best Picture, Directing, Original Screenplay and Editing on the strength of Anora. However, earlier that weekend he was in transit from the Cesar Awards in Paris and thus couldn’t attend the American Cinema Editors (ACE) 25th annual panel of Academy Award-nominated film editors held at the Regal LA Live Auditorium on Saturday (3/1) in Los Angeles. While the eventual Oscar winner in the editing category was missed by those who turned out for the ACE “Invisible Art, Visible Artists” session, three of Baker’s fellow nominees were on hand--Dávid Jancsó, HSE for The Brutalist; Nick Emerson for Conclave; and Myron Kerstein, ACE for Wicked. Additionally, Juliette Welfling, who couldn’t appear in person due to the Cesar Awards, was present via an earlier recorded video interview to discuss her work on Emilia Pérez. The interview was conducted by ACE president and editor Sabrina Plisco, ACE who also moderated the live panel discussion. Kerstein said that he was the beneficiary of brilliant and generous collaborators, citing, among others, director Jon M. Chu, cinematographer Alice Brooks, and visual effects supervisor Pablo Helman. The editor added it always helps to have stellar acting performances, noting that hearing Cynthia Erivo, for example, sing live was a revelation. Kerstein recalled meeting Chu some eight years ago on a “blind Skype date” and it was an instant “bromance”--which began on Crazy Rich Asians, and then continued on such projects as the streaming series Home Before Dark and the feature In The Heights. Kerstein observed that Chu is expert in providing collaborators with... Read More