CLIENT
Franklin Templeton Mutual Series Funds.
PRODUCTION CO.
Pandemonium, San Francisco. Richard Kizu-Blair, director; Don Smith, DP; Stelio Kitrilakis, executive producer; Chris Whitney, senior producer. Shot at Custer Avenue Stages, San Francisco.
AGENCY
Collaborate Inc., San Francisco. Robin Raj, creative director/ copywriter; Kurt Lighthouse, senior art director; Mike Leonard, copywriter; Illani Matisse, executive producer.
EDITORIAL
Western Images, San Francisco. Alan Chimenti, creative editor.
VISUAL EFFECTS
Western Images. Jimi Simmons, digital effects supervisor/digital effects artist; Chad Husbumrer, Mac graphics designer; Alan Chimenti, creative editor; Sally Carter, producer.
AUDIO POST
Crescendo! Studios, San Francisco. Jay Shilliday, engineer.
MUSIC/SOUND DESIGN
Elias Associates, bicoastal. Chip Jenkins, composer, "Divided Board"; Christopher Kemp, composer, "Find the Bone"; Danny Hulsizer, sound designer.
THE SPOTS
Two :30s—"Find the Bone" and "Divided Board"—feature metaphors for "digging agressively" and "undervalued securities" to underscore Franklin’s investment philosophy. "Find the Bone" shows extreme close-ups of a determined dog search for a bone. In "Divided Board," fidgeting hands represent an anxious board of directors meeting at a troubled but promising company.
Spots broke Nov. 15.