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    Western Images Creates Cingular’s Balloons

    By SHOOT StaffUpdated:No Comments1507 Views
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    CLIENT

    Cingular Wireless.

    PRODUCTION CO.

    Complete Pandemonium,

    San Francisco.

    Mark Dippé, director; Clint Goldman, executive producer.

    AGENCY

    BBDO South, Atlanta.

    Jim Noble, executive creative director; Rich Wakefield, senior VP/group creative director; Steve Andrews, senior art director; Mike Weidner, senior copywriter; Christina Cairo, producer.

    EDITORIAL

    Western Images, San Francisco.

    Mike Tuomey, editor, "Balloon Art"; Steve Wood, editor, "Catwalk."

    POST/VISUAL EFFECTS

    Western Images.

    Bob Roesler, Flame artist, "Balloon Art"; Greg Gilmore, Flame artist, "Catwalk"; Tobin Jones and Richard McBride, animation directors; Jance Allen, Greg Gladstone, Carl Kaphan and Allan Gersten and John Stillman, animators; Chris Hamilton, technical director; Alex Vendler, DP; Anna Bjeldanes and Josh Johnson, technical assistants; Todd Lindo, head of production.

    AUDIO POST

    Crescendo! Studios,

    San Francisco.

    Jay Shilliday, engineer; Rick Friant, assistant engineer, "Balloon Art."

    Doppler Studios, Atlanta.

    Steve Schwartzberg, engineer, "Catwalk"

    MUSIC/SOUND DESIGN

    Ripe Sound, San Rafael, Calif.

    Andy Newell, composer/sound designer.

    THE SPOTS

    The CG :30 "Balloon Art" opens to the sound of exhalation and stretching rubber, and finally to the sight of an expanding blue balloon. Next an orange Cingular "X" logo (a.k.a. Jack) blows air into the balloon and transforms himself into a squeaking blur as he busies himself with his balloon animals. No matter how hard Jack works, he can’t fashion the diverse menagerie in his mind’s eye, and in frustration ascribes different names to the same balloon animal (as shown in thought bubbles). A voiceover by Charlie Sheen crystallizes the dilemma: "Having just one way to express yourself can be frustrating," as the actor goes on to detail Cingular’s range of airtime options. Finally Jack consults the big book of "Balloonology," and whips up a remarkable likeness of George Washington crossing the Delaware. "Catwalk" (:30) opens against a stark white wall inscribed with "Cingular Fall Collection." Jack then appears holding a Nokia 3360 cell phone, and sashays down the runway to the accompaniment of flashbulbs and applause. Jack is joined by several look-alikes, each presenting a Nokia phone that is described in voiceover.

    "Balloon Art" broke Aug. 6; "Catwalk" began airing Sept. 1.

    Category:ScreenWork



    “Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit

    Thursday, November 28, 2024

    Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?

    That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.

    "It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."

    "Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.

    "It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."

    The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.

    "It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."

    The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More

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