Double Platinum-selling Canadian band, Walk Off The Earth, who are also known for the 150 million views they garnered on YouTube for their "5 Peeps 1 Guitar" cover of the Gotye song, "Somebody That I Used To Know," collaborated with Volkswagen Canada to release a new, interactive music video for their latest single, "Gang of Rhythm." only instead of all sharing a single guitar, this time they play a Volkswagen Beetle.
The video, which can be viewed on YouTube and VW.ca features three different versions of the song, in three different locations, with three different models of The Beetle. Buttons in the video let viewers seamlessly jump between locations and songs, making it a three-in-one interactive experience. Each song version has its own distinct feel, inspired by a different Beetle model. One is a more soulful, acoustic rendition to go with The Super Beetle; another is an instrumental version, featuring soaring, electric guitars, matching The Beetle GSR; and a third pairs musical instruments with real car sounds, recorded and looped from The Beetle Convertible.
Filmed over the course of two days in Toronto and Cobourg, Ontario, the three videos place the band in a salt shed, a tunnel, and on a pier. In the version of the video shot on the pier, the band again demonstrates their creative musicianship by playing various parts of the Beetle like musical instruments. All three videos were directed by renowned music video director Wendy Morgan of Untitled Films, Toronto. Agency is Red Urban, Toronto.
Walk Off The Earth first approached Volkswagen Canada and their advertising agency, Red Urban, about the potential of a partnership.
"Volkswagen got a call from the band one day," said Christina Yu, executive creative director of Red Urban Canada, the creative agency for Volkswagen. "Apparently they are big Volkswagen fans and wanted to collaborate. Volkswagen has a legacy of smart approaches to advertising, and is also very well-known for their use of music. We thought it was a great idea, so immediately started developing the ideas for the video."
"We always wanted to use the sounds from a car to create a song," said Gianni Luminati, principal songwriter for the band. "We're always looking for interesting ways to make music – and music videos – so this was a perfect opportunity for us."
Walk Off The Earth features multi-instrumentalists Gianni Luminati, Marshall, and Sarah Blackwood on vocals, Taylor on keyboards, and Joel Cassady on drums. Their new album of original songs, R.E.V.O., was released earlier this year on Columbia Records and is certified Gold and debut single "Red Hands" has been certified double platinum.
Viola Davis and Ted Danson Celebrated For Career Achievements At Golden Globes Event
Viola Davis' journey to becoming one of Hollywood's most revered actors was driven by a straightforward mantra: Embrace every role, using each as a paycheck and a chance to explore new characters while honing her skills.
Davis delivered a moving, 16-minute speech while accepting the prestigious Cecil B. DeMille Award at the Golden Gala: An Evening of Excellence on Friday night. She reflected on how her turbulent upbringing fueled her passion for acting as an escape and how financial necessity often influenced her choice of roles.
"If I waited for a role that was written for me, well crafted, then I wouldn't be standing up here," said Davis, who along with Ted Danson, recipient of the Carol Burnett Award, were celebrated for their career achievements in film and television during a star-studded, black-tie gala dinner in Beverly Hills, California, just two nights before the 82nd annual Golden Globes on Sunday.
Some of the popular names in attendance included Carol Burnett, Jane Fonda, Anthony Anderson, Steve Guttenberg and singer-songwriter Kenneth "Babyface" Edmonds. It's the first time the Globes hosted a separate event dedicated to both awards.
Davis said she couldn't afford to wait for the perfect role, especially as a "dark-skinned Black woman with a wide nose and big lips."
"So I took it for the money," said Davis, who won praise for a string of compelling characters in films such as "Fences,""The Woman King," "The Help" and "Ma Rainey's Black Bottom" while captivating TV audiences through the legal thriller drama "How to Get Away with Murder."
"I don't believe that poverty is really the answer to craft," she said. "I don't think there's any nobility in poverty."
Meryl Streep presented the award to Davis, who... Read More