CLIENT
Procter & Gamble/Dawn Power Dissolver.
PRODUCTION CO.
Compulsive Pictures, New York.
Mark Celentano, director; Paul Cameron, DP; Donald O’Connor, executive producer; Jack Turney, producer. Shot on location in Simi Valley, Calif.
AGENCY
The Kaplan Thaler Group, New York.
Linda Kaplan Thaler, creative director; Lisa Bifulco, executive producer; Mary Morgan, producer; Simon Hunt, art director; John Murphy, copywriter.
EDITORIAL
The Well, New York.
Eric Horowitz, editor; Maya Malysiak, assistant editor; Suzanne Rieger, executive producer.
POST
Nice Shoes, New York.
Russ Bigsby and Eric Gelgand, online editors; Scott Burch, colorist.
AUDIO POST
audioEngine, New York.
Joe Vagnoni, mixer.
MUSIC
Fluid, New York.
Judson Crane, composer; Brad Stratton, senior music producer.
SOUND DESIGN
The Well.
Maya Malysiak, sound designer.
THE SPOT
In the :30 "Garage Sale," an entrepreneurial boy gets a bright idea: he purchases a box of old pots for one dollar from a neighbor’s yard sale, then takes them home and unloads them in the sink, spraying them with Dawn Power Dissolver. After a short wait—during which he works on painting a sign—he returns to the sink and easily rinses off the now-shiny pots. The boy then takes his wares and puts them in a box for the yard sale. His sign reads: "Like new $3 each." The spot ends with the tag, "Get Dawn and get done."
Spot broke March 4.
