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    Weekend Protest Coverage Boosts Cable News Audiences; Nielsen Week In Review

    By SHOOTUpdated:No Comments1897 Views
    Police move towards a protester after curfew Saturday, May 30, 2020, in Minneapolis. Protests continued following the death of George Floyd, who died after being restrained by Minneapolis police officers on Memorial Day. (AP Photo/John Minchillo)

    For many Americans, the unrest sweeping through several cities this past weekend was reason enough to stay home and watch it on television.

    The Nielsen company said 4 million people saw coverage of the demonstrations on Fox News Channel at 10 p.m. on Saturday, not usually a big TV-watching time.

    An hour later, 3.2 million people were watching CNN's coverage.

    In many cities, mostly peaceful demonstrations about police treatment of minorities became angrier once the sun went down.

    On a big news week, Fox News Channel had more than double the audience of its sister broadcast network, which was largely devoted to reruns during the first week of the summer season.

    For the week, CBS averaged 3.7 million viewers in primetime. NBC had 3.3 million, ABC had 3.1 million, Fox had 1.41 million, Univision had 1.4 million, ION Television had 1.1 million and Telemundo had 780,000.

    Fox News led the cable networks with an average of 3.38 million viewers in primetime last week. CNN had 2.33 million, MSNBC had 2 million, History had 1.44 million and HGTV had 1.28 million.

    ABC's "World News Now" led the evening news ratings race with an average of 9.3 million viewers last week. NBC's "Nightly News" had 8.3 million and the "CBS Evening News" had 5.7 million.

    For the week of May 25-31, the top 20 shows, their networks and viewerships:

    1. "America's Got Talent," NBC, 9.9 million.
    2. "60 Minutes," CBS, 7.68 million.
    3. "Who Wants to Be a Millionaire," ABC, 6.07 million.
    4. "NCIS," CBS, 5.63 million.
    5. "Young Sheldon," CBS, 5.18 million.
    6. "Man With a Plan," CBS, 5.06 million.
    7. "World of Dance," NBC, 5 million.
    8. "FBI," CBS, 4.998 million.
    9. "Mom," CBS, 4.65 million.
    10. "Celebrity Family Feud," ABC, 4.63 million.
    11. "Broke," CBS, 4.45 million.
    12. "Game On!," CBS, 4.44 million.
    13. "Hannity" (Friday), Fox News, 4.34 million.
    14. "America's Funniest Home Videos," ABC, 4.26 million.
    15. Movie: "Indiana Jones and the Last Crusade," CBS, 4.21 million.
    16. "Tucker Carlson Tonight" (Thursday), Fox News, 4.14 million.
    17. "Tucker Carlson Tonight" (Friday), Fox News, 4.13 million.
    18. "90-Day Fiance: Before 90," TLC, 4.06 million.
    19. "Floyd Protest Coverage" (Saturday, 10 p.m.), Fox News, 4.01 million.
    20. "Holey Moley," ABC, 4 million.

    By David Bauder, Media Writer

    Tags:CNNFox NewsMSNBCNielsen

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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