The Weather Channel Mobile, which added video forecasts to its mobile site, is offering a video advertising sponsorship package that includes a five second pre-roll that plays while the content is loading and a 15 second post-roll.
The package also includes a banner on the video index page.
The Weather Channel announced the new ad opportunity on March 12 as part of its 2008 upfront plans. It’s the first time it has offered a mobile video ad opportunity, according to Rebecca Barnett, The Weather Channel’s mobile ad sales director.
“We’ve used mobile web banners and links to jump pages or WAP sites, but this is the first time we’ve offered mobile video,” she said.
The advertising wraps around local forecast information that is one-and-a-half minutes long.
Barnett said The Weather Channel is selling the mobile video advertising on a sponsorship basis. “Until we get some scale behind it, it’s a sponsorship package, so one advertiser owns all the plays.” She said monthly packages are being sold.
Gene Hackman Died Of Heart Disease; Hantavirus Claimed His Wife’s Life About One Week Prior
Actor Gene Hackman died of heart disease a full week after his wife died from hantavirus in their New Mexico hillside home, likely unaware that she was dead because he was in the advanced stages of Alzheimer's disease, authorities revealed Friday. Both deaths were ruled to be from natural causes, chief medical examiner Dr. Heather Jarrell said alongside state fire and health officials at a news conference. "Mr. Hackman showed evidence of advanced Alzheimer's disease," Jarrell said. "He was in a very poor state of health. He had significant heart disease, and I think ultimately that's what resulted in his death." Authorities didn't suspect foul play after the bodies of Hackman, 95, and Betsy Arakawa, 65, were discovered Feb 26. Immediate tests for carbon monoxide poisoning were negative. Investigators found that the last known communication and activity from Arakawa was Feb. 11 when she visited a pharmacy, pet store and grocery before returning to their gated neighborhood that afternoon, Santa Fe County Sheriff Adan Mendoza said Friday. Hackman's pacemaker last showed signs of activity a week later and that he had an abnormal heart rhythm Feb. 18, the day he likely died, Jarrell said. Although there was no reliable way to determine the date and time when both died, all signs point to their deaths coming a week apart, Jarrell said. "It's quite possible he was not aware she was deceased," Jarrell said. Dr. Michael Baden, a former New York City medical examiner, said he believes Hackman was severely impaired due to Alzheimer's disease and unable to deal with his wife's death in the last week of his life. "You are talking about very severe Alzheimer's disease that normal people would be in a nursing home or have a nurse, but she was taking care... Read More