The Weather Channel Mobile, which added video forecasts to its mobile site, is offering a video advertising sponsorship package that includes a five second pre-roll that plays while the content is loading and a 15 second post-roll.
The package also includes a banner on the video index page.
The Weather Channel announced the new ad opportunity on March 12 as part of its 2008 upfront plans. It’s the first time it has offered a mobile video ad opportunity, according to Rebecca Barnett, The Weather Channel’s mobile ad sales director.
“We’ve used mobile web banners and links to jump pages or WAP sites, but this is the first time we’ve offered mobile video,” she said.
The advertising wraps around local forecast information that is one-and-a-half minutes long.
Barnett said The Weather Channel is selling the mobile video advertising on a sponsorship basis. “Until we get some scale behind it, it’s a sponsorship package, so one advertiser owns all the plays.” She said monthly packages are being sold.
Bensimon Byrne’s “Short Life Stories” For White Ribbon Wins ONE Screen Best of Show
“Short Life Stories,” created by Bensimon Byrne Toronto on behalf of White Ribbon, is the top winner in the global 2024 ONE Screen Short Film Festival, the premiere short film festival produced by The One Club for Creativity celebrating global filmmakers from both commercial advertising and film industries.
“Short Life Stories” tells a fictional story of a young trans woman as she celebrates the beginning of her new life and navigates the obstacles that ensue.
The work was selected by a global jury as 2024 ONE Screen Best of Show and Best of Region: North America, as well as winner in the Best Casting, Best Cinematography, Best Editing, Best Fiction, and Best Music Composition disciplines.
Klick Health Toronto also had a strong year with five ONE Screen wins. They include three for “47” on behalf of Café Joyeux (in Best Animation, Best Branded Entertainment Film, and Best Production Design), and two for “American Cancer Story” on behalf of Change the Ref (in Best Directing and Best Drama).
Other 2024 ONE Screen winners are as follows.
Craft winners
Best Emerging Filmmaker: Parker Schmidt Santa Monica “Bowl of Life”
Best Screenplay: Zulu Alpha Kilo Toronto “Living From Work” for Zulubot
Best Type on Poster: Lucky Together New York “Don’t F*ck With Ba”
Best Visual Effects: Candice Wu Los Angeles “Erasure”
Genre winners
Best Branded Content Film: Stink Films Berlin “The First Speech” for Reporters Without Borders
Best Comedy: FCB Chicago “The Last Barf Bag” for Dramamine
Best Experimental Film: Parker Schmidt Santa Monica “Bowl of Life”
Best Independent Film: Violeta Films Mexico City “The Mark... Read More