Swiss public broadcaster RSI Radiotelevisione svizzera has adopted WCPMedia Services’ cloud-based media management platform to market television content to broadcast partners worldwide. RSI’s sales department is using WCPMedia’s proprietary Screening Room feature to allow potential buyers to preview hundreds of productions from its library ranging from documentaries and sports coverage to children’s programming. Buyers can instantly view broadcast-quality content from virtually any device with access controlled by RSI through a secure web portal.
“RSI is at the forefront in spreading Swiss culture by commercializing original content and archival media,” said RSI sales manager Eleonora Maraffi. “WCPMedia Services is helping us to optimize sales and the monetization of our catalogue by streamlining the process of sharing content with buyers in a secure environment.” RSI original content marketed through the platform includes the web series Arthur, the children’s series PEO Gallery and the science series Albert’s Garden.
RSI makes content available for previewing simply by uploading it to the WCPMedia platform and organizing it into Screening Rooms. “Last year, we set up approximately 100 individual screening rooms, each containing from one to 100 titles,” Maraffi recalled. “If a customer wished to preview 100 titles, it would be unthinkable to handle the request via online links, temporary passwords, ftp or other non-professional tool.”
Maraffi added that RSI selected WCPMedia both for its ease of use and for its security features. Assets are stored in a Tier IV Swiss Data Center with ISO 9001, ISO 27001 and PCI-DSS certification and designed in accordance with the Swiss Regulation for Banking Outsourcing (FINMA). RSI controls access to content by file and user through a simple interface.
RSI’s customers find the process simple and convenient. “Buyers who need to browse and stream many titles find it extremely useful to have them all in one place,” Maraffi noted. “Our returning clients, who have a semester or yearly buying cycle, enjoy the added benefit of retaining, in their dedicated screening room, the full history of their acquired and rejected titles along with new offerings to be reviewed.”
Data collected by the WCPMedia platform is very valuable to RSI’s sales team. “It allows for a more discrete approach in our follow up,” Maraffi said. “Sales processes can be quite long and last several months. Since we can see who has accessed our content, we know exactly when it’s the right moment to solicit an answer and when to sit still and let our client take his time.”
