MassiveMusic has hired Watt White as creative director of its New York office. He will also serve as staff composer as part of his new role.
White’s arrival will see Elijah Torn’s title change to sr. creative director of MassiveMusic NY.
White’s career spans his serving as a composer, singer, songwriter, performer, and producer. Most recently, he was composer and track director at Pirate New York, and creative director at Sticky Audio Labs. Watt has created and performed countless original song-driven campaigns that range in style from orchestral to Broadway, and indie-folk to comedy metal, as well as delivering mnemonics and sonic branding packages.
White said of MassiveMusic, “As a long-time contributor to its projects as a composer and a vocalist, I’m very excited to join the MassiveMusic family in more of a hands-on capacity as a creative director and add to the high creative standards that it’s renowned for.”
Keith Haluska, managing director of MassiveMusic NY, said of White, “He’s an incredibly versatile musician who is going to strengthen our New York office as we look to build upon our successes this year, most recently the trio of London International Awards (LIA) wins.”
Commercially, White’s voiceover work has been featured in national campaigns for Goldfish, Subway, and Canon. In the TV realm, White composes music for Discovery Channel’s shows Moonshiners, Live Free or Die and Great Human Race, as well as National Geographic’s Dirty Rotten Survival.
A talented vocalist who has performed at different locales, White has also toured with Megadeth, Lamb of God, and Deftones as an artist in his own right. As a songwriter, he has collaborated with Amalie Bruun (of Myrkur), MC Lars, and Lulu Gainsbourg. White is musical director for Tony Award winner, Lena Hall (of Hedwig & The Angry Inch), and performs regularly with her at New York’s legendary Cafe Carlyle.
The versatile musician’s uniquely comedic heavy-metal puppet videos have become a viral hit and attracted the attention of Funny or Die.
